Product & Marketing
Product and marketing skills cover discovery, positioning, growth, content, customer journeys, and campaign work.
Catalog snapshot: November 2, 2026
Skills in this category
aaron-he-zhu/aaron-marketing-skills
Catalog entry: Marketing
Source documentation: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/main/README.md
Function: 69 marketing skills across SEO/GEO, influencer, paid ads, and email on one shared contract, with 5 benchmark-driven auditor gates (CORE-EEAT, CITE, C³, ROAS, SEND) and keyless data connectors
When to use it: Use when a task needs the capability described in this catalog entry: 69 marketing skills across SEO/GEO, influencer, paid ads, and email on one shared contract, with 5 benchmark-driven auditor gates (CORE-EEAT, CITE, C³, ROAS, SEND) and keyless data connectors
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Aaron Marketing Skills
- Contents
- Install
- AI Staff — 8 named bots
- First run
- Skill Dashboard
- Skill catalog
- Narrative — TALE (16) · 📖 Discipline guide
- SEO/GEO — SITE (16) · 📖 Discipline guide
- Social — ECHO (16) · 📖 Discipline guide
- Email — SEND (16) · 📖 Discipline guide
- Paid Ads — ROAS (16) · 📖 Discipline guide
- Influencer — STAR (16) · 📖 Discipline guide
- Launch — RAMP (16) · 📖 Discipline guide
- Protocol layer (8)
- Commands
This catalog entry points to a collection. The scanned repository lists 120 distinct skill-file paths.
Sample members: ad-account-auditor · conversion-signal-qa · conversion-value-mapper · placement-exclusion-manager · ad-creative-builder · ad-test-designer · bid-strategy-planner · landing-experience-checker
More members are available in the source repository.
addyosmani/seo
Catalog entry: Skills by - Google Chrome team - Addy Osmani (Web Quality)
Source documentation: https://github.com/addyosmani/web-quality-skills/blob/main/skills/seo/SKILL.md
Function: Search engine optimization, crawlability, and structured data
When to use it: Use when asked to “improve SEO”, “optimize for search”, “fix meta tags”, “add structured data”, “sitemap optimization”, or “search engine optimization”.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- SEO optimization
- Evidence-led audit workflow
- Technical SEO
- Crawlability
- XML sitemap
- URL structure
- HTTPS & security
- On-page SEO
- Title tags
- Meta descriptions
- Heading structure
- Image SEO
- Internal linking
- Structured data (JSON-LD)
- Agentic browsing and AI discoverability
- Crawler controls are product-specific
AgriciDaniel/claude-seo
Catalog entry: Marketing
Source documentation: https://github.com/AgriciDaniel/claude-seo/blob/main/README.md
Function: Universal SEO skill for comprehensive website analysis and optimization
When to use it: Use when a task needs the capability described in this catalog entry: Universal SEO skill for comprehensive website analysis and optimization
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- See it in action
- Real results
- Meet the team
- Commands
- Pricing
- How an audit works
- Install
- FAQ
- Extensions
- Star history
- More from the same family
- License and contributing
- Author
This catalog entry points to a collection. The scanned repository lists 33 distinct skill-file paths.
Sample members: seo-ahrefs · seo-image-gen · seo-bing · seo-dataforseo · seo-firecrawl · seo-matomo · seo-profound · seo-seranking
More members are available in the source repository.
AIDevGTM/gtm-cofounder
Catalog entry: Marketing
Source documentation: https://github.com/AIDevGTM/gtm-cofounder/blob/main/README.md
Function: 18 go-to-market skills for solo technical founders: positioning, first users, launch, pricing, and founder-led sales; grounded in Adam Frankl and Jakub Czakon
When to use it: Use when a task needs the capability described in this catalog entry: 18 go-to-market skills for solo technical founders: positioning, first users, launch, pricing, and founder-led sales; grounded in Adam Frankl and Jakub Czakon
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- The GTM Co-Founder
- For whoever is carrying the go-to-market, often alone.
- See it in action
- Get your GTM diagnosis in 15 minutes
- Other ways to install
- The skills
- 0 · Start here: brief, research, then plan (do this first)
- Runs throughout (a gate, not a step)
- 1 · Figure out who it’s for
- 2 · Say it so it lands
- 3 · Get your first users
- 4 · Keep it going
- What’s inside each skill
- Where this comes from
- When you don’t want to do it alone
- Contributing
This catalog entry points to a collection. The scanned repository lists 20 distinct skill-file paths.
Sample members: 00-start-here · 01-strategy-and-roadmap · 02-who-is-this-for · 03-talk-to-users · 04-positioning-and-story · 05-beyond-the-wrapper · 06-value-prop-that-converts · 07-the-homepage
More members are available in the source repository.
BrianRWagner/ai-marketing-claude-code-skills
Catalog entry: Marketing
Source documentation: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/blob/main/README.md
Function: 17 marketing frameworks for cold outreach, homepage audit, social cards, and more
When to use it: Use when a task needs the capability described in this catalog entry: 17 marketing frameworks for cold outreach, homepage audit, social cards, and more
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- AI Marketing Skills for Claude Code
- What Are Agent Skills?
- Quick Install (Claude Code)
- Available Skills
- Strategy & Positioning
- Content & Authority
- Research & Intelligence
- Conversion & Sales
- Productivity & Operations
- Installation
- Quick Install (any platform)
- Platform Support
- List Available Skills
- Convert to Platform Format
- Compatibility
- 🔥 Premium Skills (Gumroad)
This catalog entry points to a collection. The scanned repository lists 23 distinct skill-file paths.
Sample members: ai-discoverability-audit · case-study-builder · cold-outreach-sequence · content-idea-generator · daily-briefing-builder · de-ai-ify · go-mode · homepage-audit
More members are available in the source repository.
coreyhaines31/ab-testing
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md
Function: Plan and implement A/B tests or experiments for any digital experience
When to use it: use when the user mentions “A/B test,” “split test,” “experiment,” “test this change,” “variant copy,” “multivariate test,” “hypothesis,” “should I test this,” “which version is better,” “test two versions,” “statistical significance,” “how long should I run this test,” “growth experiments,” “experiment velocity,” “experiment backlog,” “ICE score,” “experimentation program,” or “experiment playbook.“ Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- A/B Test Setup
- Initial Assessment
- Core Principles
- 1. Start with a Hypothesis
- 2. Test One Thing
- 3. Statistical Rigor
- 4. Measure What Matters
- Hypothesis Framework
- Structure
- Example
- Test Types
- Sample Size
- Quick Reference
- Metrics Selection
- Primary Metric
- Secondary Metrics
coreyhaines31/ad-creative
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ad-creative/SKILL.md
Function: Generate and iterate ad creative including headlines, descriptions, and primary text
When to use it: use when the user mentions ‘ad copy variations,’ ‘ad creative,’ ‘generate headlines,’ ‘RSA headlines,’ ‘bulk ad copy,’ ‘creative testing,’ ‘write me some ads,’ ‘Facebook ad copy,’ ‘Google ad headlines,’ ‘LinkedIn ad text,’ ‘static ads,’ ‘ad templates,’ ‘iMessage ad,’ ‘ChatGPT ad,’ ‘creative strategy,’ ‘creative roadmap,’ ‘creative retro,’ ‘hook writing,’ ‘creative review page,’ ‘motion video ad,’ ‘faceless video ad,’ ‘UGC ad,’ ‘greenscreen ad,’ ‘TikTok/Reels ad format,’ ‘Meta ad format tier list,’ or ‘creative format taxonomy.‘ Use it to produce or iterate ad copy at scale. Copy avoids AI tells like ‘it’s not X,
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Ad Creative
- Before Starting
- 1. Platform & Format
- 2. Product & Offer
- 3. Audience & Intent
- 4. Performance Data (if iterating)
- 5. Constraints
- How This Skill Works
- Mode 1: Generate from Scratch
- Mode 2: Iterate from Performance Data
- Mode 3: Scaled Static Batches (Grounded)
- Mode 4: Creative Strategy Loop
- Grounded Inputs
- Platform Specs
- Google Ads (Responsive Search Ads)
- Meta Ads (Facebook/Instagram)
coreyhaines31/ads
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ads/SKILL.md
Function: Create and optimize paid campaigns on Google, Meta, LinkedIn, and more
When to use it: use when the user mentions ‘PPC,’ ‘paid media,’ ‘ROAS,’ ‘CPA,’ ‘ad campaign,’ ‘retargeting,’ ‘audience targeting,’ ‘Google Ads,’ ‘Facebook ads,’ ‘LinkedIn ads,’ ‘ad budget,’ ‘cost per click,’ ‘ad spend,’ ‘should I run ads,’ ‘ABM,’ ‘account-based marketing,’ ‘B2B ads,’ ‘lead quality,’ ‘negative keywords,’ ‘Performance Max,’ ‘thought leader ads,’ ‘when should I kill an ad,’ ‘search terms report,’ ‘wasted spend,’ or ‘is this campaign working.‘ Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, s
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Paid Ads
- Before Starting
- 1. Campaign Goals
- 2. Product & Offer
- 3. Audience
- 4. Current State
- Reference Routing
- Platform Selection Guide
- Campaign Structure Best Practices
- Account Organization
- Naming Conventions
- Budget Allocation
- Ad Copy Frameworks
- Key Formulas
- Audience Understanding & Targeting
- Platform-by-platform: where to apply audience knowledge
coreyhaines31/ai-seo
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ai-seo/SKILL.md
Function: Optimize content to appear in AI-generated answers and LLM search results
When to use it: use when the user mentions ‘AI SEO,’ ‘AEO,’ ‘GEO,’ ‘LLMO,’ ‘answer engine optimization,’ ‘generative engine optimization,’ ‘LLM optimization,’ ‘AI Overviews,’ ‘optimize for ChatGPT,’ ‘optimize for Perplexity,’ ‘AI citations,’ ‘AI visibility,’ ‘zero-click search,’ ‘how do I show up in AI answers,’ ‘LLM mentions,’ ‘optimize for Claude/Gemini,’ ‘llms.txt,’ ‘llms-full.txt,’ ‘OKF,’ ‘Open Knowledge Format,’ ‘knowledge bundle,’ ‘agent-readable site,’ ‘agent readiness,’ ‘is my site agent-ready,’ ‘WebMCP,’ ‘do listicles still work for AI,’ ‘ChatGPT stopped citing comparison pages,’ ‘how do LLMs see our brand,’ ‘LinkedIn f
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- AI SEO
- Reference Routing
- Before Starting
- 1. Current AI Visibility
- 2. Content & Domain
- 3. Goals
- 4. Competitive Landscape
- How AI Search Works
- The AI Search Landscape
- Key Difference from Traditional SEO
- Google’s Official Stance vs. Multi-Platform Reality
- Query Fan-Out (Google AI Search)
- AI Visibility Audit
- Step 1: Check AI Answers for Your Key Queries
- Step 2: Analyze Citation Patterns
- Step 3: Content Extractability Check
coreyhaines31/analytics
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md
Function: Set up and audit analytics tracking and measurement pipelines
When to use it: use when the user mentions “set up tracking,” “GA4,” “Google Analytics,” “event tracking,” “UTM parameters,” “tag manager,” “GTM,” “analytics implementation,” “tracking plan,” “how do I measure this,” “Mixpanel,” “Segment,” “are my events firing,” or “analytics isn’t working.“ Use this whenever someone asks how to know if something is working or wants to measure marketing results. For getting conversions into ad platforms (pixels, conversion tags, CAPI, server-side) and verifying they arrived, see conversion-tracking. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling confli
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Analytics Tracking
- Initial Assessment
- Core Principles
- 1. Track for Decisions, Not Data
- 2. Start with the Questions
- 3. Name Things Consistently
- 4. Maintain Data Quality
- 5. Compute, Don’t Eyeball
- 6. Match Observation Windows
- 7. Recommend Against the Stated Goal
- Tracking Plan Framework
- Structure
- Event Types
- Event Naming Conventions
- Recommended Format: Object-Action
- Best Practices
coreyhaines31/churn-prevention
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/churn-prevention/SKILL.md
Function: Build cancellation flows, save offers, and recover failed payments
When to use it: use when the user mentions ‘churn,’ ‘cancel flow,’ ‘offboarding,’ ‘save offer,’ ‘dunning,’ ‘failed payment recovery,’ ‘win-back,’ ‘retention,’ ‘exit survey,’ ‘pause subscription,’ ‘involuntary churn,’ ‘people keep canceling,’ ‘churn rate is too high,’ ‘how do I keep users,’ or ‘customers are leaving.‘ Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Churn Prevention
- Before Starting
- 1. Current Churn Situation
- 2. Billing & Platform
- 3. Product & Usage Data
- 4. Constraints
- How This Skill Works
- Cancel Flow Design
- The Cancel Flow Structure
- Exit Survey Design
- Dynamic Save Offers
- Save Offer Types
- Cancel Flow UI Patterns
- Churn Prediction & Proactive Retention
- Risk Signals
- Health Score Model
coreyhaines31/cold-email
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/cold-email/SKILL.md
Function: Write B2B cold emails and follow-up sequences that convert
When to use it: Use when the user mentions “cold email,” “cold outreach,” “outbound,” “prospecting email,” “SDR emails,” “follow-up sequence,” “nobody’s replying,” “email deliverability,” “sending domains,” “warm up inboxes,” “LinkedIn outreach,” “connection request message,” “multichannel sequence,” “cadence,” “cold call,” “voicemail,” “handle replies,” “AI SDR,” “teardown outreach,” or “product-led outbound.“ Send from secondary domains, verify lists first, turn off open tracking, and stop every channel when a prospect replies. Copy avoids AI tells like ‘it’s not X, it’s Y’ reveals. For building the list and account research,
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Cold Email Writing
- Before Writing
- Writing Principles
- Write like a peer, not a vendor
- Every sentence must earn its place
- Personalization must connect to the problem
- Lead with their world, not yours
- One ask, low friction
- Voice & Tone
- Structure
- Subject Lines
- Follow-Up Sequences
- Before You Send
- Beyond Email
- When They Reply
- Quality Check
coreyhaines31/competitors
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/competitors/SKILL.md
Function: Build competitor comparison and alternative landing pages for SEO
When to use it: use when the user mentions ‘alternative page,’ ‘vs page,’ ‘competitor comparison,’ ‘comparison page,’ ‘[Product] vs [Product],’ ‘[Product] alternative,’ ‘competitive landing pages,’ ‘how do we compare to X,’ ‘competitor teardown,’ ‘audit our competitor pages,’ ‘are our comparison pages out of date,’ or ‘competitive asset audit.‘ Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling;
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Competitor & Alternative Pages
- Initial Assessment
- Core Principles
- 1. Honesty Builds Trust
- 2. Depth Over Surface
- 3. Help Them Decide
- 4. Modular Content Architecture
- 5. Evidence Discipline
- Page Formats
- Format 1: [Competitor] Alternative (Singular)
- Format 2: [Competitor] Alternatives (Plural)
- Format 3: You vs [Competitor]
- Format 4: [Competitor A] vs [Competitor B]
- Essential Sections
- TL;DR Summary
- Paragraph Comparisons
coreyhaines31/content-strategy
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/SKILL.md
Function: Plan content strategy and decide what topics and formats to prioritize
When to use it: use when the user mentions “content strategy,” “what should I write about,” “content ideas,” “blog strategy,” “topic clusters,” “content planning,” “editorial calendar,” “content marketing,” “content roadmap,” “what content should I create,” “blog topics,” “content pillars,” or “I don’t know what to write.“ Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Content Strategy
- Before Planning
- 1. Business Context
- 2. Customer Research
- 3. Current State
- 4. Competitive Landscape
- Treat Content Like a Product
- Searchable vs Shareable
- When Writing Searchable Content
- When Writing Shareable Content
- Content Types
- Searchable Content Types
- Shareable Content Types
- Link-Earning Formats
- Content Pillars and Topic Clusters
- How to Identify Pillars
coreyhaines31/copy-editing
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/copy-editing/SKILL.md
Function: Edit and improve existing marketing copy for clarity and impact
When to use it: use when the user mentions ‘edit this copy,’ ‘review my copy,’ ‘copy feedback,’ ‘proofread,’ ‘polish this,’ ‘make this better,’ ‘copy sweep,’ ‘tighten this up,’ ‘this reads awkwardly,’ ‘clean up this text,’ ‘too wordy,’ ‘sharpen the messaging,’ ‘refresh this content,’ ‘update this page,’ ‘this content is outdated,’ or ‘content audit,’ ‘this sounds like AI,’ ‘AI slop,’ ‘de-slop this,’ or ‘make it sound human.‘ Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. Every edit removes AI tells such as ‘it’s not X, it’s Y’ reveals, ‘no X, no Y, no Z’ lists, and
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Copy Editing
- Core Philosophy
- The Seven Sweeps Framework
- Sweep 1: Clarity
- Sweep 2: Voice and Tone
- Sweep 3: So What
- Sweep 4: Prove It
- Sweep 5: Specificity
- Sweep 6: Heightened Emotion
- Sweep 7: Zero Risk
- Expert Panel Scoring
- How It Works
- Recommended Expert Panels
- Scoring Rubric
- When to Use
- Quick-Pass Editing Checks
coreyhaines31/copywriting
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md
Function: Write and rewrite marketing copy for landing pages, homepages, and ads
When to use it: use when the user says “write copy for,” “improve this copy,” “rewrite this page,” “marketing copy,” “headline help,” “CTA copy,” “value proposition,” “tagline,” “hero section copy,” “this copy is weak,” “this sounds like AI,” “AI slop,” “make it sound human,” or “help me describe my product.“ Drafts never use AI tells like “it’s not X, it’s Y” reveals, “no X, no Y, no Z” lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Cla
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Copywriting
- Before Writing
- 1. Page Purpose
- 2. Audience
- 3. Product/Offer
- 4. Context
- Diagnose the Situation First
- Drafting Protocol
- Copywriting Principles
- Clarity Over Cleverness
- Benefits Over Features
- Specificity Over Vagueness
- Customer Language Over Company Language
- One Idea Per Section
- Claims Must Be Supportable — and Declines Must Name Their Unlock
- Writing Style Rules
coreyhaines31/cro
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/cro/SKILL.md
Function: Improve conversion rates on any marketing page or form, including homepages, landing pages, and contact forms
When to use it: use when the user says ‘CRO,’ ‘conversion rate optimization,’ ‘this page isn’t converting,’ ‘improve conversions,’ ‘why isn’t this page working,’ ‘my landing page sucks,’ ‘form abandonment,’ ‘nobody’s converting,’ ‘low conversion rate,’ or ‘this page needs work.‘ Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Conversion Rate Optimization (CRO)
- Reference Routing
- Initial Assessment
- CRO Analysis Framework
- 1. Value Proposition Clarity (Highest Impact)
- 2. Headline Effectiveness
- 3. CTA Placement, Copy, and Hierarchy
- 4. Visual Hierarchy and Scannability
- 5. Trust Signals and Social Proof
- 6. Objection Handling
- 7. Friction Points
- Output Format
- Quick Wins (Implement Now)
- High-Impact Changes (Prioritize)
- Test Ideas
- Copy Alternatives
coreyhaines31/emails
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/emails/SKILL.md
Function: Build email sequences, drip campaigns, and lifecycle email flows
When to use it: use when the user mentions “email sequence,” “drip campaign,” “nurture sequence,” “onboarding emails,” “welcome sequence,” “re-engagement emails,” “email automation,” “lifecycle emails,” “trigger-based emails,” “email funnel,” “email workflow,” “what emails should I send,” “welcome series,” or “email cadence.“ Use this for any multi-email automated flow. Emails avoid AI tells like ‘it’s not X, it’s Y’ reveals, ‘no X, no Y, no Z’ lists, and fake ‘Re:’ subject lines. For cold outreach and outbound sequences, see cold-email. For in-app onboarding, see onboarding.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Email Sequence Design
- Reference Routing
- Initial Assessment
- Core Principles
- 1. One Email, One Job
- 2. Value Before Ask
- 3. Relevance Over Volume
- 4. Clear Path Forward
- Email Sequence Strategy
- Sequence Length
- Timing/Delays
- Subject Line Strategy
- Preview Text
- Sequence Types Overview
- Welcome Sequence (Post-Signup)
- Lead Nurture Sequence (Pre-Sale)
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/free-tools/SKILL.md
Function: Plan and build free tools for lead generation and SEO value
When to use it: use when the user mentions “engineering as marketing,” “free tool,” “marketing tool,” “calculator,” “generator,” “interactive tool,” “lead gen tool,” “build a tool for leads,” “free resource,” “ROI calculator,” “grader tool,” “audit tool,” “should I build a free tool,” or “tools for lead gen.“ Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Free Tool Strategy (Engineering as Marketing)
- Initial Assessment
- Core Principles
- 1. Solve a Real Problem
- 2. Adjacent to Core Product
- 3. Simple and Focused
- 4. Worth the Investment
- Tool Types Overview
- Ideation Framework
- Start with Pain Points
- Validate the Idea
- Lead Capture Strategy
- Gating Options
- Lead Capture Best Practices
- SEO Considerations
- Keyword Strategy
coreyhaines31/launch
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/launch/SKILL.md
Function: Plan product launches, feature announcements, and go-to-market strategies
When to use it: use when the user mentions ‘launch,’ ‘Product Hunt,’ ‘feature release,’ ‘announcement,’ ‘go-to-market,’ ‘beta launch,’ ‘early access,’ ‘waitlist,’ ‘product update,’ ‘how do I launch this,’ ‘site launch,’ ‘go live,’ ‘pre-launch QA,’ ‘launch checklist,’ ‘GTM plan,’ ‘we’re about to ship,’ ‘changelog,’ ‘release notes,’ or ‘what did we ship this week.‘ Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Launch Strategy
- Before Starting
- Core Philosophy
- The ORB Framework
- Owned Channels
- Rented Channels
- Borrowed Channels
- Readiness Gate: Are You Ready to Launch?
- Five-Phase Launch Approach
- Phase 1: Internal Launch
- Phase 2: Alpha Launch
- Phase 3: Beta Launch
- Phase 4: Early Access Launch
- Phase 5: Full Launch
- Product Hunt Launch Strategy
- Pros
coreyhaines31/marketing-ideas
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/marketing-ideas/SKILL.md
Function: Generate marketing strategies and campaign ideas for SaaS products
When to use it: use when the user asks for ‘marketing ideas,’ ‘growth ideas,’ ‘how to market,’ ‘marketing strategies,’ ‘marketing tactics,’ ‘ways to promote,’ ‘ideas to grow,’ ‘what else can I try,’ ‘I don’t know how to market this,’ ‘brainstorm marketing,’ or ‘what marketing should I do.‘ Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Marketing Ideas for SaaS
- How to Use This Skill
- Ideas by Category (Quick Reference)
- Implementation Tips
- By Stage
- By Budget
- By Timeline
- Top Ideas by Use Case
- Need Leads Fast
- Building Authority
- Low Budget Growth
- Product-Led Growth
- Enterprise Sales
- Output Format
- Task-Specific Questions
- Related Skills
coreyhaines31/marketing-psychology
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/marketing-psychology/SKILL.md
Function: Apply psychological principles and behavioral science to copy and design
When to use it: use when the user mentions ‘psychology,’ ‘mental models,’ ‘cognitive bias,’ ‘persuasion,’ ‘behavioral science,’ ‘why people buy,’ ‘decision-making,’ ‘consumer behavior,’ ‘anchoring,’ ‘social proof,’ ‘scarcity,’ ‘loss aversion,’ ‘framing,’ or ‘nudge.‘ Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Marketing Psychology & Mental Models
- How to Use This Skill
- Foundational Thinking Models
- First Principles
- Jobs to Be Done
- Circle of Competence
- Inversion
- Occam’s Razor
- Pareto Principle (80/20 Rule)
- Local vs. Global Optima
- Theory of Constraints
- Opportunity Cost
- Law of Diminishing Returns
- Second-Order Thinking
- Map ≠ Territory
- Probabilistic Thinking
coreyhaines31/onboarding
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/onboarding/SKILL.md
Function: Optimize post-signup onboarding and user activation to improve time-to-value
When to use it: use when the user mentions “onboarding flow,” “activation rate,” “user activation,” “first-run experience,” “empty states,” “onboarding checklist,” “aha moment,” “new user experience,” “users aren’t activating,” “nobody completes setup,” “low activation rate,” “users sign up but don’t use the product,” “time to value,” or “first session experience.“ Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Onboarding CRO
- Initial Assessment
- Core Principles
- 1. Time-to-Value Is Everything
- 2. One Goal Per Session
- 3. Do, Don’t Show
- 4. Progress Creates Motivation
- Onboarding Psychology
- Onboarding Toolkit (10 Components)
- Defining Activation
- Find Your Aha Moment
- Activation Metrics
- Onboarding Flow Design
- Immediate Post-Signup (First 30 Seconds)
- Onboarding Checklist Pattern
- Empty States
coreyhaines31/paywalls
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/paywalls/SKILL.md
Function: Design and optimize upgrade screens, paywalls, and upsell modals
When to use it: use when the user mentions “paywall,” “upgrade screen,” “upgrade modal,” “upsell,” “feature gate,” “convert free to paid,” “freemium conversion,” “trial expiration screen,” “limit reached screen,” “plan upgrade prompt,” “in-app pricing,” “free users won’t upgrade,” “trial to paid conversion,” or “how do I get users to pay,” “mobile app paywall,” “subscription app paywall,” or “App Store subscription pricing.“ Use this for any in-product moment where you’re asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Paywall and Upgrade Screen CRO
- Initial Assessment
- Core Principles
- 1. Value Before Ask
- 2. Show, Don’t Just Tell
- 3. Friction-Free Path
- 4. Respect the No
- Paywall Trigger Points
- Feature Gates
- Usage Limits
- Trial Expiration
- Time-Based Prompts
- Paywall Screen Components
- Specific Paywall Types
- Feature Lock Paywall
- Usage Limit Paywall
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/popups/SKILL.md
Function: Create and optimize popups, modals, and slide-ins for conversions
When to use it: use when the user mentions “exit intent,” “popup conversions,” “modal optimization,” “lead capture popup,” “email popup,” “announcement banner,” “overlay,” “collect emails with a popup,” “exit popup,” “scroll trigger,” “sticky bar,” or “notification bar.“ Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Popup CRO
- Initial Assessment
- Core Principles
- 1. Timing Is Everything
- 2. Value Must Be Obvious
- 3. Respect the User
- Trigger Strategies
- Time-Based
- Scroll-Based
- Exit Intent
- Click-Triggered
- Page Count / Session-Based
- Behavior-Based
- Popup Types
- Email Capture Popup
- Lead Magnet Popup
coreyhaines31/pricing
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/pricing/SKILL.md
Function: Define pricing, packaging, and monetization strategy for SaaS products
When to use it: use when the user mentions ‘pricing,’ ‘pricing tiers,’ ‘freemium,’ ‘free trial,’ ‘packaging,’ ‘price increase,’ ‘value metric,’ ‘Van Westendorp,’ ‘willingness to pay,’ ‘monetization,’ ‘how much should I charge,’ ‘my pricing is wrong,’ ‘pricing page,’ ‘annual vs monthly,’ ‘per seat pricing,’ ‘should I offer a free plan,’ ‘pricing page teardown,’ ‘pricing page audit,’ ‘is my pricing page AI-readable,’ or ‘can AI read my pricing.‘ Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Pricing Strategy
- Before Starting
- 1. Business Context
- 2. Value & Competition
- 3. Current Performance
- 4. Goals
- Pricing Fundamentals
- The Three Pricing Axes
- Value-Based Pricing
- Initial Pricing — “Pick a Price You Can Learn From”
- The $10 / $100 / $1,000 rule of thumb
- Avoid the $9 trap
- “Just charge $50 and see what happens”
- Value Metrics
- What is a Value Metric?
- Common Value Metrics
coreyhaines31/product-marketing
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/product-marketing/SKILL.md
Function: Create and maintain a product marketing context document for consistent messaging
When to use it: use when the user mentions ‘product context,’ ‘marketing context,’ ‘set up context,’ ‘positioning,’ ‘who is my target audience,’ ‘describe my product,’ ‘ICP,’ ‘ideal customer profile,’ ‘brand voice,’ ‘tone of voice,’ ‘brand guidelines,’ ‘what have we learned,’ ‘log this learning,’ or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Product Marketing Context
- Workflow
- Step 1: Check for Existing Context
- Step 2: Gather Information
- Sections to Capture
- 1. Product Overview
- 2. Target Audience
- 3. Personas (B2B only)
- 4. Problems & Pain Points
- 5. Competitive Landscape
- 6. Differentiation
- 7. Objections & Anti-Personas
- 8. Switching Dynamics
- 9. Customer Language
- 10. Brand Voice
- 11. Proof Points
coreyhaines31/programmatic-seo
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/programmatic-seo/SKILL.md
Function: Build SEO-driven page templates for large-scale content generation
When to use it: use when the user mentions “programmatic SEO,” “template pages,” “pages at scale,” “directory pages,” “location pages,” “[keyword] + [city] pages,” “comparison pages,” “integration pages,” “building many pages for SEO,” “pSEO,” “generate 100 pages,” “data-driven pages,” “templated landing pages,” or “which CMS for pSEO.“ Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Programmatic SEO
- Initial Assessment
- Core Principles
- 1. Unique Value Per Page
- 2. Proprietary Data Wins
- 3. Clean URL Structure
- 4. Genuine Search Intent Match
- 5. Quality Over Quantity
- 6. Avoid Google Penalties
- The 12 Playbooks (Overview)
- Choosing Your Playbook
- Implementation Framework
- 1. Keyword Pattern Research
- 2. Data Requirements
- 3. Template Design
- 4. Internal Linking Architecture
coreyhaines31/referrals
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/referrals/SKILL.md
Function: Design and optimize referral, affiliate, and word-of-mouth programs
When to use it: use when the user mentions ‘referral,’ ‘affiliate,’ ‘ambassador,’ ‘word of mouth,’ ‘viral loop,’ ‘refer a friend,’ ‘partner program,’ ‘referral incentive,’ ‘how to get referrals,’ ‘customers referring customers,’ ‘affiliate payout,’ ‘get more reviews,’ ‘G2 reviews,’ ‘review campaign,’ or ‘respond to a bad review.‘ Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Referral & Affiliate Programs
- Before Starting
- 1. Program Type
- 2. Current State
- 3. Product Fit
- 4. Resources
- Should You Engineer Virality First?
- Referral vs. Affiliate
- Customer Referral Programs
- Affiliate Programs
- Referral Program Design
- The Referral Loop
- Step 1: Identify Trigger Moments
- Step 2: Design Share Mechanism
- Step 3: Choose Incentive Structure
- Program Optimization
coreyhaines31/revops
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/revops/SKILL.md
Function: Streamline revenue operations, lead lifecycle, and marketing-to-sales handoff
When to use it: use when the user mentions ‘RevOps,’ ‘revenue operations,’ ‘lead scoring,’ ‘outbound pipeline stages,’ ‘lead routing,’ ‘MQL,’ ‘SQL,’ ‘pipeline stages,’ ‘deal desk,’ ‘CRM automation,’ ‘marketing-to-sales handoff,’ ‘data hygiene,’ ‘leads aren’t getting to sales,’ ‘pipeline management,’ ‘lead qualification,’ or ‘when should marketing hand off to sales.‘ Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- RevOps
- Before Starting
- Core Principles
- Single Source of Truth
- Define Before Automate
- Measure Every Handoff
- Revenue Team Alignment
- Lead Lifecycle Framework
- Stage Definitions
- MQL Definition
- MQL-to-SQL Handoff SLA
- Lead Scoring
- Scoring Dimensions
- Building a Scoring Model
- Common Scoring Mistakes
- Lead Routing
coreyhaines31/sales-enablement
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/sales-enablement/SKILL.md
Function: Create pitch decks, one-pagers, objection handling docs, and demo scripts
When to use it: use when the user mentions ‘sales deck,’ ‘pitch deck,’ ‘one-pager,’ ‘leave-behind,’ ‘objection handling,’ ‘deal-specific ROI analysis,’ ‘demo script,’ ‘talk track,’ ‘sales playbook,’ ‘proposal template,’ ‘buyer persona card,’ ‘battle card,’ ‘battlecard,’ ‘competitive one-pager,’ ‘win-loss analysis,’ ‘why are we losing deals,’ ‘loss reasons,’ ‘how do I respond to this objection,’ ‘prospect just said,’ ‘help my sales team,’ ‘sales materials,’ or ‘what should I give my sales reps,’ ‘cold call script,’ or ‘voicemail script.‘ Use this for any document or asset that helps a sales team close deals. For public competitor
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Sales Enablement
- Before Starting
- Core Principles
- Sales Uses What Sales Trusts
- Situation-Specific, Not Generic
- Scannable Over Comprehensive
- Tie Back to Business Outcomes
- Claims Reps Can Defend
- Sales Deck / Pitch Deck
- 10-12 Slide Framework
- Deck Principles
- Customization by Buyer Type
- One-Pagers / Leave-Behinds
- When to Use
- Structure
- Design Principles
coreyhaines31/schema
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/schema/SKILL.md
Function: Add and optimize schema markup and structured data for better SEO
When to use it: use when the user mentions “schema markup,” “structured data,” “JSON-LD,” “rich snippets,” “schema.org,” “FAQ schema,” “product schema,” “review schema,” “breadcrumb schema,” “Google rich results,” “knowledge panel,” “star ratings in search,” or “add structured data.“ Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Schema Markup
- Initial Assessment
- Core Principles
- 1. Accuracy First
- 2. Use JSON-LD
- 3. Follow Google’s Guidelines
- 4. Validate Everything
- Common Schema Types
- Check Google Feature Support First
- Quick Reference
- Organization (Company Page)
- Article/BlogPosting
- Product
- FAQPage
- BreadcrumbList
- Multiple Schema Types
coreyhaines31/seo-audit
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/seo-audit/SKILL.md
Function: Audit and diagnose technical and on-page SEO issues on a site
When to use it: use when the user mentions “SEO audit,” “technical SEO,” “why am I not ranking,” “SEO issues,” “on-page SEO,” “meta tags review,” “SEO health check,” “my traffic dropped,” “lost rankings,” “not showing up in Google,” “site isn’t ranking,” “Google update hit me,” “page speed,” “core web vitals,” “crawl errors,” “indexing issues,” “stuck on page 2,” “striking distance keywords,” “title tag rewrite,” “low CTR,” “local SEO,” “Google Business Profile,” or “map pack.“ Use this even if the user just says something vague like “my SEO is bad” or “help with SEO” — start with an audit. For building pages at scale to target
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- SEO Audit
- Initial Assessment
- Audit Framework
- Schema Markup Detection Limitation
- Priority Order
- Technical SEO Audit
- Crawlability
- Indexation
- Site Speed & Core Web Vitals
- Mobile-Friendliness
- Security & HTTPS
- URL Structure
- International SEO & Localization
- Hreflang
- Canonicalization for Multilingual Sites
- International Sitemaps
coreyhaines31/signup
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/signup/SKILL.md
Function: Optimize signup, registration, and trial activation flows for higher conversion
When to use it: use when the user mentions “signup conversions,” “registration friction,” “signup form optimization,” “free trial signup,” “reduce signup dropoff,” “account creation flow,” “people aren’t signing up,” “signup abandonment,” “trial conversion rate,” “nobody completes registration,” “too many steps to sign up,” or “simplify our signup.“ Use this whenever the user has a signup or registration flow that isn’t performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Signup Flow CRO
- Initial Assessment
- Core Principles
- 1. Minimize Required Fields
- 2. Show Value Before Asking for Commitment
- 3. Reduce Perceived Effort
- 4. Remove Uncertainty
- Field-by-Field Optimization
- Email Field
- Password Field
- Name Field
- Social Auth Options
- Phone Number
- Company/Organization
- Use Case / Role Questions
- Single-Step vs. Multi-Step
coreyhaines31/site-architecture
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/site-architecture/SKILL.md
Function: Plan and restructure page hierarchy, navigation, and URL structure
When to use it: use when the user mentions “sitemap,” “site map,” “visual sitemap,” “site structure,” “page hierarchy,” “information architecture,” “IA,” “navigation design,” “URL structure,” “breadcrumbs,” “internal linking strategy,” “website planning,” “what pages do I need,” “how should I organize my site,” “site navigation,” “which website builder should I use,” “migrate my website,” or “add a blog to my existing site.“ Use this whenever someone is planning what pages a website should have, how they connect, and where to build them. NOT for XML sitemaps (that’s technical SEO — see seo-audit). For SEO audits, see seo-audit.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Site Architecture
- Before Planning
- 1. Business Context
- 2. Current State
- 3. Site Type
- 4. Content Inventory
- Site Types and Starting Points
- Page Hierarchy Design
- The 3-Click Rule
- Flat vs Deep
- Hierarchy Levels
- ASCII Tree Format
- Navigation Design
- Navigation Types
- Header Navigation Rules
- Footer Organization
coreyhaines31/social
Catalog entry: Marketing Skills by Corey Haines
Source documentation: https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/SKILL.md
Function: Create and schedule social media content for LinkedIn, Twitter/X, and Instagram
When to use it: use when the user mentions ‘LinkedIn post,’ ‘Twitter thread,’ ‘social media,’ ‘content calendar,’ ‘social scheduling,’ ‘engagement,’ ‘viral content,’ ‘what should I post,’ ‘repurpose this content,’ ‘tweet ideas,’ ‘LinkedIn carousel,’ ‘social media strategy,’ ‘grow my following,’ ‘TikTok video,’ ‘Reels,’ ‘Shorts,’ ‘video script,’ ‘video hook,’ ‘short-form video,’ ‘create a reel,’ ‘social listening,’ ‘brand mentions,’ ‘competitor monitoring,’ ‘top posts to comment on,’ ‘find people asking for,’ ‘carousel,’ ‘slide-by-slide,’ or ‘document post.‘ Use this for social content, repurposing, scheduling, video scripts, and
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Social Content
- Before Creating Content
- 1. Goals
- 2. Audience
- 3. Brand Voice
- 4. Resources
- Platform Quick Reference
- Content Pillars Framework
- Example for a SaaS Founder
- Pillar Development Questions
- Hook Formulas
- Curiosity Hooks
- Story Hooks
- Value Hooks
- Contrarian Hooks
- No AI Tells
CosmoBlk/email-marketing-bible
Catalog entry: Marketing
Source documentation: https://github.com/CosmoBlk/email-marketing-bible/blob/main/SKILL.md
Function: 55K-word email marketing guide as an AI skill
When to use it: Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benchmarks. Also cold email, SMS, RCS and WhatsApp. Load it before any agent stages, schedules or sen
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Email Marketing Bible
- 0. Operating rules and the send gate
- 0b. Freshness
- 1. Session start
- 2. Task router
- 3. Operating loop
- 4. Pre-send checklist
- 5. Anti-slop copy
- 6. Design protocol
- 7. Field notes (gotchas)
- 8. Chapters and where detail lives
coupler-io/skills
Catalog entry: Marketing
Source documentation: https://github.com/coupler-io/skills/blob/main/README.md
Function: Marketing, sales and finance analytics with live business data
When to use it: Use when a task needs the capability described in this catalog entry: Marketing, sales and finance analytics with live business data
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Coupler.io AI Agent Skills for Business Analytics
- Contents
- What can you do with Coupler.io skills?
- Quick start
- Skills library
- Marketing & PPC
- SEO & GEO
- Sales
- Finance
- Ecommerce
- Capabilities
- Utilities
- Example questions
- How Coupler.io skills work
- Installation
- Coupler.io MCP tools
This catalog entry points to a collection. The scanned repository lists 106 distinct skill-file paths.
Sample members: platform-rules · skill-review · create-dataflow · generate-data-set-context · get-started · google-ads-custom-gaql · refine-prompt · report-generation
More members are available in the source repository.
deanpeters/acquisition-channel-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/acquisition-channel-advisor/SKILL.md
Function: Evaluate channels using unit economics and recommend scale/test/kill decisions
When to use it: Use when deciding whether to scale, test, or kill a growth channel.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Channel Evaluation Framework
- Decision Matrix
- Anti-Patterns (What This Is NOT)
- When to Use This Framework
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Evaluate Unit Economics
- Step 2: Assess Customer Quality
- Step 3: Evaluate Scalability
- Step 4: Deliver Recommendations
- Step 5: Compare Across Channels (Optional)
- Examples
deanpeters/ai-shaped-readiness-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/ai-shaped-readiness-advisor/SKILL.md
Function: Assess automation vs. redesign opportunities across five competencies
When to use it: Use when evaluating AI maturity and choosing the next team capability to build.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- AI-First vs. AI-Shaped
- The 5 Essential PM Competencies (2026)
- Anti-Patterns (What This Is NOT)
- When to Use This Skill
- Facilitation Source of Truth
- Application
- Facilitation Protocol (Mandatory)
- Session Start: Heads-Up + Entry Mode (Mandatory)
- Step 0: Gather Context
- Step 1: Context Design Maturity
- Step 2: Agent Orchestration Maturity
- Step 3: Outcome Acceleration Maturity
- Step 4: Team-AI Facilitation Maturity
deanpeters/altitude-horizon-framework
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/altitude-horizon-framework/SKILL.md
Function: Navigate the PM→Director mindset shift covering scope, time horizons, and failure modes
When to use it: Use when diagnosing scope, time-horizon, or leadership-level gaps.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Two Axes
- The Waiter vs. Restaurant Operator
- Four Transition Zones
- Named Failure Modes
- The Cascading Context Map
- Application
- Using This Framework as a PM (Pre-Transition)
- Using This Framework as a Newly Promoted Director
- Running a Cascading Context Map
- Examples
- Good: Director Creates Clarity from a Vague Company Priority
- Bad: Hero Syndrome in Action
- Good: Shifting from Waiter to Operator
deanpeters/business-health-diagnostic
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/business-health-diagnostic/SKILL.md
Function: Diagnose SaaS health, identify red flags, and prioritize recovery actions
When to use it: Use when preparing a business review or prioritizing urgent fixes.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Business Health Framework
- Stage-Specific Benchmarks
- Red Flag Categories
- Anti-Patterns (What This Is NOT)
- When to Use This Framework
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Growth & Retention Metrics
- Step 2: Unit Economics Metrics
- Step 3: Capital Efficiency Metrics
- Step 4: Deliver Comprehensive Diagnostic
- Health Scorecard
deanpeters/company-research
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/company-research/SKILL.md
Function: Deep-dive competitor or company analysis
When to use it: Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Executive Insights Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Define Research Scope
- Step 2: Gather Company Overview
- Step 3: Extract Executive Quotes on Strategic Vision
- Step 4: Document Product Insights
- Step 5: Identify Transformation Strategies
- Step 6: Understand Organizational Impact of Product Management
- Step 7: Analyze Future Roadmap and Challenges
deanpeters/context-engineering-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/context-engineering-advisor/SKILL.md
Function: Diagnose context stuffing vs. engineering and guide memory and retrieval design
When to use it: Use when an AI workflow feels bloated, brittle, or hard to steer reliably.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Paradigm Shift: Parametric → Contextual Intelligence
- Context Stuffing vs. Context Engineering
- The Anti-Pattern: Context Stuffing
- Real Context Engineering: Core Principles
- The 5 Diagnostic Questions (Detect Context Hoarding Disorder)
- Memory Architecture: Two-Layer System
- The Research → Plan → Reset → Implement Cycle
- Anti-Patterns (What This Is NOT)
- When to Use This Skill
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Diagnose Context Stuffing Symptoms
deanpeters/customer-journey-map
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/customer-journey-map/SKILL.md
Function: Map customer experience across touchpoints using the NNGroup framework
When to use it: Use when diagnosing a broken experience or aligning a team on the full customer flow.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Customer Journey Mapping Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Prepare Prerequisites
- Step 2: Set Clear Objectives
- Step 3: Choose a Buyer Persona
- Step 4: Map Each Stage
- Step 5: Visualize the Map
- Step 6: Analyze and Prioritize
- Step 7: Test and Refine
deanpeters/customer-journey-mapping-workshop
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/customer-journey-mapping-workshop/SKILL.md
Function: Guide journey mapping sessions with pain point identification
When to use it: Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a Customer Journey Map?
- Five Key Components (NNGroup Framework)
- Journey Map Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Identify Actor (Persona)
- Question 2: Define Scenario + Goal
- Question 3: Identify Journey Phases
deanpeters/director-readiness-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/director-readiness-advisor/SKILL.md
Function: Coach the PM→Director transition across four key situations
When to use it: Use when leadership scope is changing and you need practical coaching.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Four Transition Situations
- The Underlying Model
- Facilitation Source of Truth
- Application
- Step 0: Session Start
- Question 1: Where Are You?
- Branch 1: Preparing to Make the Leap
- Branch 2: Interviewing for Director Roles
- Branch 3: Newly Landed
- Branch 4: Recalibrating
- Examples
- Example: Newly Landed Director, Unclear Direction
- Example: PM Preparing, Strategic Narrative Gap
deanpeters/discovery-interview-prep
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/discovery-interview-prep/SKILL.md
Function: Plan customer interviews using Mom Test style based on research goals
When to use it: Use when preparing interviews for problem validation, churn research, or new product ideas.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Discovery Interview Prep Flow
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Research Goal
- Question 2: Target Customer Segment
- Question 3: Constraints
- Question 4: Interview Methodology
- Output: Generate Interview Plan
deanpeters/discovery-process
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/discovery-process/SKILL.md
Function: Full discovery cycle: frame problem → research → synthesize → validate (3-4 weeks)
When to use it: Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is the Discovery Process?
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Phase 1: Frame the Problem (Day 1-2)
- Activities
- Outputs from Phase 1
- Decision Point 1: Do we have enough context to start research?
- Phase 2: Research Planning (Day 3)
- Outputs from Phase 2
deanpeters/eol-message
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/eol-message/SKILL.md
Function: Communicate product or feature deprecation gracefully
When to use it: Use when retiring a product, feature, or plan.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- EOL Message
- Purpose
- Input
- Key Concepts
- Size the Message to the Change
- The Three Transition Paths
- Lifecycle Gates (shared vocabulary)
- The EOL Messaging Framework
- Why This Works
- The Sticky-Note Rule
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Establish size and path
- Step 2: Gather context
deanpeters/epic-breakdown-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/epic-breakdown-advisor/SKILL.md
Function: Split epics into stories using Richard Lawrence’s 9 splitting patterns
When to use it: Use when a backlog item is too large to estimate, sequence, or deliver safely.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Core Principles: Vertical Slices Preserve Value
- The Three-Step Process
- The 9 Splitting Patterns (In Order)
- Meta-Pattern (Applies Across All Patterns)
- Why This Works
- Facilitation Source of Truth
- Application
- Step 0: Provide Epic Context
- Step 1: Pre-Split Validation (INVEST Check)
- Step 2: Apply Splitting Patterns Sequentially
- Pattern 1: Workflow Steps
- Pattern 2: Operations (CRUD)
- Pattern 3: Business Rule Variations
deanpeters/epic-hypothesis
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/epic-hypothesis/SKILL.md
Function: Turn initiatives into testable hypotheses with measurable success metrics
When to use it: Use when defining a major initiative before roadmap, discovery, or delivery planning.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Epic Hypothesis Framework
- Why This Structure Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Draft the If/Then Hypothesis
- Step 3: Design Tiny Acts of Discovery Experiments
- Step 4: Define Validation Measures
- Step 5: Run Experiments and Evaluate
- Step 6: Convert to User Stories (If Validated)
- Examples
deanpeters/executive-onboarding-playbook
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/executive-onboarding-playbook/SKILL.md
Function: 30-60-90 day diagnostic playbook for VP/CPO onboarding transitions
When to use it: Use when entering a new executive product role and avoiding premature change.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Consultant Mindset
- Unwritten Strategy
- The Body of Evidence
- People Assessment: Two Categories
- Phase 0: Before Day 1
- Application
- Phase 1: Diagnose (Month 1)
- Phase 2: Validate (Month 2)
- Phase 3: Act with Evidence (Month 3)
- Examples
- Good: Consultant Mindset Preventing a Costly Mistake
- Bad: Acting Before Understanding
- Good: Surfacing Unwritten Strategy
deanpeters/feature-investment-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/feature-investment-advisor/SKILL.md
Function: Evaluate features using ROI and strategic value scoring
When to use it: Use when deciding whether a feature deserves investment.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Feature Investment Framework
- Anti-Patterns (What This Is NOT)
- When to Use This Framework
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Identify Revenue Connection
- Step 2: Assess Cost Structure
- Step 3: Evaluate Constraints and Timing
- Step 4: Deliver Recommendations
- Step 5: Allow Follow-Up Questions
- Examples
- Example 1: Direct Monetization (Time Tracking Add-On)
deanpeters/finance-based-pricing-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/finance-based-pricing-advisor/SKILL.md
Function: Evaluate pricing changes using financial impact analysis
When to use it: Use when deciding whether a pricing move should ship.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Pricing Impact Framework
- Pricing Change Types
- Anti-Patterns (What This Is NOT)
- When to Use This Framework
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Identify Pricing Change Type
- Step 2: Assess Expected Impact
- Step 3: Evaluate Current State
- Step 4: Deliver Recommendations
- Step 5: Sensitivity Analysis (Optional)
- Examples
deanpeters/finance-metrics-quickref
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/finance-metrics-quickref/SKILL.md
Function: Reference guide for 32+ SaaS finance metrics with formulas and benchmarks
When to use it: Use when you need a quick metric definition, formula, or benchmark during analysis.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Metric Categories
- When to Use This Skill
- Application
- All Metrics Reference Table
- Quick Decision Frameworks
- Red Flags by Category
- When to Use Which Metric
- Examples
- Example 1: Feature Investment Sanity Check
- Example 2: Channel Scale Decision
- Common Pitfalls
- References
- Related Skills (Deep Dives)
deanpeters/jobs-to-be-done
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/jobs-to-be-done/SKILL.md
Function: Understand customer objectives using the JTBD framework
When to use it: Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Jobs-to-be-Done Framework
- Why This Structure Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Define the Context
- Step 2: Explore Customer Jobs
- Step 3: Identify Pains
- Step 4: Uncover Gains
- Step 5: Prioritize and Validate
- Examples
- Common Pitfalls
deanpeters/lean-ux-canvas
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/lean-ux-canvas/SKILL.md
Function: Set up hypothesis-driven planning using Jeff Gothelf’s Lean UX Canvas v2
When to use it: Use when framing a business problem, surfacing assumptions, and defining what to learn next.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is the Lean UX Canvas?
- Canvas Structure (8 Boxes)
- Why This Works
- Key Distinctions (Avoid Confusion)
- Anti-Patterns (What This Is NOT)
- When to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Question 1: Business Problem (Box 1)
- Question 2: Business Outcomes (Box 2)
- Question 3: Users (Box 3)
- Question 4: User Outcomes & Benefits (Box 4)
deanpeters/opportunity-solution-tree
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/opportunity-solution-tree/SKILL.md
Function: Generate opportunities and solutions and recommend proof-of-concept tests
When to use it: Use when a stakeholder request needs problem framing before you decide what to build.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is an Opportunity Solution Tree (OST)?
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Phase 1: Generate Opportunity Solution Tree
- Question 1: Extract Desired Outcome
- Question 2: Identify Opportunities (Problems to Solve)
- Question 3: Generate Solutions for Selected Opportunity
- Phase 2: Select Proof-of-Concept (POC)
deanpeters/pestel-analysis
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/pestel-analysis/SKILL.md
Function: Analyze external factors across Political, Economic, Social, Tech, Environmental, and Legal dimensions
When to use it: Use when external market shifts could materially affect a product, roadmap, or strategy.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The PESTEL Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Define the Scope
- Step 2: Analyze Political Factors
- Step 3: Analyze Economic Factors
- Step 4: Analyze Social Factors
- Step 5: Analyze Technological Factors
- Step 6: Analyze Environmental Factors
- Step 7: Analyze Legal Factors
deanpeters/pol-probe
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/pol-probe/SKILL.md
Function: Define lightweight validation experiments to test hypotheses
When to use it: Use when you need harsh truth before building real product.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a PoL Probe?
- The 5 Essential Characteristics
- PoL Probe vs. MVP
- The 5 Prototype Flavors
- When to Use a PoL Probe
- Application
- PoL Probe Template
- Quality Checklist
- Examples
- Common Pitfalls
- References
- Related Skills
- External Frameworks
deanpeters/pol-probe-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/pol-probe-advisor/SKILL.md
Function: Recommend prototype type: Feasibility, Task-Focused, Narrative, Synthetic, or Vibe
When to use it: Use when a task needs the capability described in this catalog entry: Recommend prototype type: Feasibility, Task-Focused, Narrative, Synthetic, or Vibe
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Core Problem: Method-Hypothesis Mismatch
- The 5 PoL Probe Flavors (Quick Reference)
- Anti-Patterns (What This Is NOT)
- When to Use This Skill
- Facilitation Source of Truth
- Application
- Step 0: Gather Context
- Step 1: Identify the Core Question
- Step 2: Recommend PoL Probe Type
- Step 3: Apply Component Skill
- Step 4: Refine or Iterate (Optional)
- Examples
- Example 1: Choosing Task-Focused Test
deanpeters/positioning-statement
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/positioning-statement/SKILL.md
Function: Define target audience, problem solved, and differentiation using Geoffrey Moore’s framework
When to use it: Use when clarifying who you serve, what problem you solve, your category, and why you’re different from alternatives.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Geoffrey Moore Framework
- Why This Structure Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Draft the Value Proposition
- Step 3: Draft the Differentiation Statement
- Step 4: Stress-Test the Positioning
- Step 5: Socialize and Iterate
- Examples
- Common Pitfalls
deanpeters/positioning-workshop
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/positioning-workshop/SKILL.md
Function: Guide positioning definition with adaptive discovery questions
When to use it: Use when your product messaging feels fuzzy, generic, or misaligned.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Positioning Workshop Flow
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Target Customer Segment
- Question 2: Underserved Need (Jobs-to-be-Done)
- Question 3: Product Category
- Question 4: Key Benefit (Outcome, Not Features)
- Question 5: Competitive Differentiation
deanpeters/prd-development
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/prd-development/SKILL.md
Function: Structured PRD process: problem → personas → solution → metrics → stories (2-4 days)
When to use it: Use when turning discovery notes into an engineering-ready document for a major initiative.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a PRD?
- PRD Structure (Standard Template)
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Phase 1: Executive Summary (30 minutes)
- Activities
- Phase 2: Problem Statement (60 minutes)
- Outputs from Phase 2
- Phase 3: Target Users & Personas (30 minutes)
deanpeters/press-release
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/press-release/SKILL.md
Function: Clarify product vision with a future press release using Amazon’s Working Backwards method
When to use it: Use when aligning stakeholders on a new product, feature, or strategic bet.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Amazon Working Backwards Framework
- Press Release Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Draft the Headline
- Step 3: Write the Dateline and Introduction
- Step 4: Explain the Problem
- Step 5: Describe the Solution (Outcome-Focused)
- Step 6: Add Supporting Details
deanpeters/prioritization-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/prioritization-advisor/SKILL.md
Function: Recommend the right prioritization framework (RICE, ICE, Kano, etc.) for your situation
When to use it: Use when deciding between RICE, ICE, value/effort, or another scoring approach.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Prioritization Framework Landscape
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Question 1: Product Stage
- Question 2: Team Context
- Question 3: Decision-Making Needs
- Question 4: Data Availability
- Output: Recommend Prioritization Framework
- Examples
deanpeters/problem-framing-canvas
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/problem-framing-canvas/SKILL.md
Function: Lead through MITRE Problem Framing: Look Inward, Outward, and Reframe
When to use it: Use when you need a clearer problem statement before jumping to solutions.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is the MITRE Problem Framing Canvas?
- Canvas Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Phase 1: Look Inward
- Question 1: What is the problem? (Describe symptoms)
- Question 2: Why haven’t we solved it?
- Question 3: How are we part of the problem? (Assumptions & biases)
deanpeters/problem-statement
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/problem-statement/SKILL.md
Function: Frame customer problems with evidence before jumping to solutions
When to use it: Use when framing discovery, prioritization, or a PRD.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Problem Framing Framework
- Why This Structure Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather User Context
- Step 2: Draft the Problem Framing Narrative
- Step 3: Document Context & Constraints
- Step 4: Craft the Final Problem Statement
- Step 5: Validate and Socialize
- Examples
- Common Pitfalls
deanpeters/product-strategy-session
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/product-strategy-session/SKILL.md
Function: Full strategy session: positioning → framing → exploration → roadmap (2-4 weeks)
When to use it: Use when a team needs validated direction before committing to execution.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a Product Strategy Session?
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Phase 1: Positioning & Market Context (Week 1, Days 1-2)
- Activities
- Decision Point 1: Do we have enough customer context?
- Phase 2: Problem Framing & Validation (Week 1, Days 3-5)
- Decision Point 2: Is the problem validated?
- Phase 3: Solution Exploration (Week 2, Days 1-3)
deanpeters/proto-persona
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/proto-persona/SKILL.md
Function: Create hypothesis-driven personas before conducting full research
When to use it: Use when you need a working customer profile before deeper validation.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a Proto-Persona?
- Proto vs. Validated Persona
- Why Use Proto-Personas?
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Available Context
- Step 2: Define the Persona’s Identity
- Step 3: Capture Their Voice
- Step 4: Document Their Context
- Step 5: Understand Their Influences
- Step 6: Validate and Iterate
deanpeters/recommendation-canvas
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/recommendation-canvas/SKILL.md
Function: Document AI-powered product recommendations
When to use it: Use when deciding whether an AI solution deserves investment or recommendation.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Recommendation Canvas Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Define Outcomes
- Step 3: Frame the Problem
- Step 4: Define the Solution Hypothesis
- Step 5: Define Positioning
- Step 6: Document Assumptions & Unknowns
- Step 7: Identify PESTEL Risks
deanpeters/roadmap-planning
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/roadmap-planning/SKILL.md
Function: Strategic roadmap process: inputs → epics → prioritize → sequence → communicate (1-2 weeks)
When to use it: Use when turning strategy into a release plan that teams can execute.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is Strategic Roadmap Planning?
- Types of Roadmaps
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Phase 1: Gather Inputs (Day 1-2)
- Activities
- Outputs from Phase 1
- Phase 2: Define Initiatives (Epics) (Day 3-4)
- Outputs from Phase 2
deanpeters/saas-economics-efficiency-metrics
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/saas-economics-efficiency-metrics/SKILL.md
Function: Calculate unit economics and capital efficiency including CAC, LTV, payback, and Rule of 40
When to use it: Use when deciding whether the business can scale efficiently or needs correction.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Unit Economics Family
- Capital Efficiency Family
- Efficiency Ratios Family
- Anti-Patterns (What This Is NOT)
- When to Use These Metrics
- Application
- Step 1: Calculate Unit Economics
- Step 2: Calculate Capital Efficiency
- Step 3: Calculate Efficiency Ratios
- Step 4: Analyze by Segment and Channel
- Examples
- Example 1: Healthy Unit Economics
- Example 2: Good LTV:CAC, Bad Payback (Cash Trap)
deanpeters/saas-revenue-growth-metrics
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/saas-revenue-growth-metrics/SKILL.md
Function: Track revenue, retention, and growth metrics including MRR/ARR, churn, NRR, and expansion
When to use it: Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Revenue Metrics Family
- Retention & Expansion Metrics Family
- Analysis Frameworks
- Anti-Patterns (What This Is NOT)
- When to Use These Metrics
- Application
- Step 1: Calculate Revenue Metrics
- Step 2: Calculate Retention & Expansion Metrics
- Step 3: Analyze Trends with Frameworks
- Step 4: Quality Checks & Benchmarks
- Examples
- Example 1: Healthy SaaS Metrics
- Example 2: Warning Signs
deanpeters/skill-authoring-workflow
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/skill-authoring-workflow/SKILL.md
Function: Meta workflow for authoring skills: choose path → validate → update docs → package
When to use it: Use when creating or updating a repo skill without breaking standards.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Dogfood First
- Pick the Right Creation Path
- Definition of Done (No Exceptions)
- Facilitation Source of Truth
- Application
- Phase 1: Preflight (Avoid Duplicate Work)
- Phase 2: Generate Draft
- Phase 3: Tighten the Skill
- Phase 4: Validate Hard
- Phase 5: Integrate with Repo Docs
- Phase 6: Optional Packaging
- Examples
- Example: Turn Workshop Notes into a Skill
deanpeters/storyboard
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/storyboard/SKILL.md
Function: Visualize user journeys with 6-frame narrative storyboards
When to use it: Use when you need a fast narrative for alignment, concept reviews, or demos.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The 6-Frame Storyboard Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Answer the 7 Storyboard Questions
- Step 3: Write the 6-Frame Narrative
- Step 4: Visualize Each Frame
- Step 5: Test the Storyboard
- Examples
deanpeters/tam-sam-som-calculator
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/tam-sam-som-calculator/SKILL.md
Function: Project market size with real-world data and citations
When to use it: Use when sizing a market for a product idea, business case, or executive review.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- TAM/SAM/SOM Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Optional Helper Script (Deterministic Math)
- Mode 3: Autonomous Research (when the user has no numbers)
- Question 1: Problem Space
- Question 2: Geographic Region
- Question 3: Industry/Market Segments
deanpeters/user-story
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/user-story/SKILL.md
Function: Write user stories with acceptance criteria using Mike Cohn and Gherkin formats
When to use it: Use when turning user needs into development-ready work with clear outcomes and testable conditions.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Mike Cohn + Gherkin Format
- Why This Structure Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Optional Helper Script (Template Generator)
- Step 2: Write the Use Case
- Step 3: Write the Acceptance Criteria
- Step 4: Add a Summary
- Step 5: Validate and Refine
- Examples
deanpeters/user-story-mapping
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/user-story-mapping/SKILL.md
Function: Organize stories by user workflow using Jeff Patton’s story mapping approach
When to use it: Use when planning a workflow, backlog, or MVP around the user journey.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Jeff Patton Story Mapping Framework
- Story Map Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Define the Context
- Step 2: Define the Narrative
- Step 3: Identify Activities (Backbone)
- Step 4: Break Activities into Steps
- Step 5: Break Steps into Tasks
- Step 6: Prioritize Vertically
deanpeters/user-story-mapping-workshop
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/user-story-mapping-workshop/SKILL.md
Function: Walk through creating story maps with backbone and release slices
When to use it: Use when you need backbone activities, tasks, and release slices for a workflow.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- What is a User Story Map?
- Key Principles
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Define Scope
- Question 2: Identify Users/Personas
- Question 3: Generate Backbone (Activities)
- Question 4: Generate User Tasks (Under Each Activity)
deanpeters/user-story-splitting
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/user-story-splitting/SKILL.md
Function: Break down large stories using 8 proven splitting patterns
When to use it: Use when backlog items are too big for estimation, sequencing, or independent release.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Story Splitting Framework
- Why Split Stories?
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Identify the Original Story
- Step 2: Apply the Splitting Logic
- Step 3: Write the Split Stories
- Step 4: Validate the Splits
- Examples
- Common Pitfalls
- Pitfall 1: Horizontal Slicing (Technical Layers)
deanpeters/vp-cpo-readiness-advisor
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/vp-cpo-readiness-advisor/SKILL.md
Function: Coach the Director→VP/CPO transition including a CEO interview framework
When to use it: Use when executive product scope is changing fast.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- The Three Ps Framework
- The Empowerment Myth
- The VP → CPO Paradigm Shift
- Time Horizon Expansion
- Alliance Building at Executive Level
- The Four Transition Situations
- Facilitation Source of Truth
- Application
- Step 0: Session Start
- Question 1: Where Are You?
- Branch 1: Preparing to Make the Leap
- Branch 2: Evaluating or Interviewing
- Branch 3: Newly Landed
deanpeters/workshop-facilitation
Catalog entry: Product Manager Skills by Dean Peters
Source documentation: https://github.com/deanpeters/Product-Manager-Skills/blob/main/skills/workshop-facilitation/SKILL.md
Function: Add step-by-step facilitation with numbered recommendations to any workshop
When to use it: Use when an interactive skill needs consistent pacing, options, and progress tracking.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Purpose
- Input
- Key Concepts
- Application
- Examples
- Common Pitfalls
- References
Digidai/product-manager-skills
Catalog entry: Productivity and Collaboration
Source documentation: https://github.com/Digidai/product-manager-skills/blob/main/SKILL.md
Function: Senior PM agent with 30+ frameworks and SaaS metrics
When to use it: Use when a task needs the capability described in this catalog entry: Senior PM agent with 30+ frameworks and SaaS metrics
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Product Manager Skills
- Maintenance Note
- Identity
- Interaction Protocol
- Session Memory
- Coaching Protocol
- Execution Workflow
- Routing Table
- Discovery & Research
- Strategy & Positioning
- Artifacts & Delivery
- Finance & Metrics
- Career & Leadership
- Growth & PLG
- AI Product Craft
- PM Sprint Workflow
explorium-ai/vibe-prospecting
Catalog entry: Marketing
Source documentation: https://github.com/explorium-ai/vibeprospecting-plugin/blob/main/skills/vibe-prospecting/SKILL.md
Function: B2B prospecting enrichment and GTM data workflows
When to use it: Use when a task needs the capability described in this catalog entry: B2B prospecting enrichment and GTM data workflows
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Vibe Prospecting
- Platform
- Detecting your runtime (mandatory, in order)
- Hard Rules
- Tool Mechanics
- Autocomplete
- Fetch
- Events (`fetch-businesses-events` / `fetch-prospects-events`)
- Match
- Enrich
- Filter Pattern
- Limits
- Troubleshooting
- Support
firecrawl/firecrawl-build-onboarding
Catalog entry: Skills by Firecrawl Team
Source documentation: https://github.com/firecrawl/skills/blob/main/README.md
Function: Set up Firecrawl credentials and SDK in a project for the first integration
When to use it: Adding Firecrawl to a new project and setting up `.env` correctly Authenticating an agent so it can call Firecrawl on behalf of the user Picking the first SDK for a Firecrawl integration in Node, Python, or Go Standardizing Firecrawl onboarding across multiple internal projects Bringing a new engineer up to a working Firecrawl setup quickly
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Firecrawl Skills
- Install
- Catalog layout
- Contributing: where does my PR go?
- Skills
- Core (`skills/core/`)
- Build (`skills/build/`)
- Workflows (`skills/workflows/`)
- MCP Server
- Plugins
- Prerequisites
- Which skills do I need?
- Docs (Source of Truth)
- License
firecrawl/firecrawl-build-scrape
Catalog entry: Skills by Firecrawl Team
Source documentation: https://github.com/firecrawl/skills/blob/main/README.md
Function: Integrate Firecrawl `/scrape` for single-page extraction from product code
When to use it: Extracting markdown from a product URL inside an app flow Pulling metadata and links from a known page for indexing Capturing screenshots for preview cards or audits Running structured extraction against a single page’s schema Converting a JS-rendered URL into clean content from product code
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Firecrawl Skills
- Install
- Catalog layout
- Contributing: where does my PR go?
- Skills
- Core (`skills/core/`)
- Build (`skills/build/`)
- Workflows (`skills/workflows/`)
- MCP Server
- Plugins
- Prerequisites
- Which skills do I need?
- Docs (Source of Truth)
- License
garrytan/office-hours
Catalog entry: Skills by Garry Tan (gstack)
Source documentation: https://github.com/garrytan/gstack/blob/main/office-hours/SKILL.md
Function: YC Office Hours: six forcing questions that reframe your product before you write code
When to use it: Running a startup idea through six demand-forcing questions before writing any code Turning a vague project concept into a scoped design doc with explicit next steps Finding the smallest paid version of a product that’s trying to cover too much ground Stress-testing problem-solution framing before a YC application or investor pitch Structuring a hackathon idea into a build plan with evaluated alternatives and tradeoffs
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Shared preamble (load first)
- Preamble (run first)
- AskUserQuestion Format
- Open-ended questions
- Question Tuning (skip entirely if `QUESTION_TUNING: false`)
- Repo Ownership — See Something, Say Something
- Search Before Building
- Telemetry (run last)
- Third-Party Web Actions
- YC Office Hours
- Brain Context (preflight)
- Phase 1: Context Gathering
- Prior Learnings
- Section index — Read each section when its situation applies
- Phase 2A: Startup Mode — YC Product Diagnostic
- Phase 2B: Builder Mode — Design Partner
gooseworks-ai/goose-skills
Catalog entry: Marketing
Source documentation: https://github.com/gooseworks-ai/goose-skills/blob/main/README.md
Function: 125 growth and GTM skills: ads, content, lead gen, SEO
When to use it: Use when a task needs the capability described in this catalog entry: 125 growth and GTM skills: ads, content, lead gen, SEO
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- AI Skills for Brand Growth
- What’s in the catalog
- Contents
- Quick Start
- AI Coding Agents (Claude Code, Cursor, Codex, etc)
- Claude Cowork
- Chat apps (claude.ai, ChatGPT)
- Run it yourself
- Brand Growth collection
- Commands
- Repo layout
- Usage Examples
- Building from Source
- Entry skills and the plugin
- Skill Metadata Contract
- Security & Trust
This catalog entry points to a collection. The scanned repository lists 185 distinct skill-file paths.
Sample members: skill-template · learn-my-brand · make-product-photos · make-video-ads · goose-ads · goose-product-photos · goose-video-local · goose-video
More members are available in the source repository.
Catalog entry: Marketing
Source documentation: https://github.com/heygen-com/hyperframes/blob/main/skills/hyperframes/SKILL.md
Function: Write videos as HTML and render them to MP4: launch films, explainers, captions, charts and 450+ ready-made blocks, by HeyGen
When to use it: Use when a task needs the capability described in this catalog entry: Write videos as HTML and render them to MP4: launch films, explainers, captions, charts and 450+ ready-made blocks, by HeyGen
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- HyperFrames
- Contract
- Keep it editable
- Work loop
- The HyperFrames desktop app
- What to read
indranilbanerjee/digital-marketing-pro
Catalog entry: Marketing
Source documentation: https://github.com/indranilbanerjee/digital-marketing-pro/blob/main/README.md
Function: 150-skill engagement methodology — 12-Part Strategy Flow, 25 specialist agents, EU AI Act Article 50 ready (C2PA signing), 6-platform AEO/GEO incl. Google AI Mode
When to use it: Use when a task needs the capability described in this catalog entry: 150-skill engagement methodology — 12-Part Strategy Flow, 25 specialist agents, EU AI Act Article 50 ready (C2PA signing), 6-platform AEO/GEO incl. Google AI Mode
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Digital Marketing Pro
- How it works
- Try this first
- Safety and approvals
- What it will never do
- What it costs
- Get started in 5 minutes (non-developer path)
- Quick start
- 1. Install on Claude Code (canonical)
- 2. Turn on auto-update (recommended)
- 3. Set up your first brand
- 4. Run a full engagement, or jump straight to a workflow
- 5. Find your output
- Who this is for
- How does this compare?
- Why Digital Marketing Pro
This catalog entry points to a collection. The scanned repository lists 164 distinct skill-file paths.
Sample members: ab-test-plan · ad-creative · add-integration · aeo-audit · aeo-geo · agency-dashboard · agent-readiness-audit · analytics-insights
More members are available in the source repository.
infrasity-labs/dev-gtm-claude-skills
Catalog entry: Marketing
Source documentation: https://github.com/infrasity-labs/dev-gtm-claude-skills/blob/main/README.md
Function: GTM-focused skill collection for developer go-to-market workflows including launch planning, positioning, and outbound sequences.
When to use it: Use when a task needs the capability described in this catalog entry: GTM-focused skill collection for developer go-to-market workflows including launch planning, positioning, and outbound sequences.
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Claude Code Skills for SEO, GEO & Developer Marketing
- What you can do in one prompt
- What Are Claude Code Skills & Agent Plugins?
- Skills vs Agents
- Table of contents
- Multi-Tool Support
- Installation
- Quick install (recommended)
- Blog skills runtime (agents + scripts)
- Claude Code (manual)
- Claude Desktop / Claude.ai
- DataForSEO MCP (for the live-search skills)
- Clay connector (for prospect enrichment and cold-email)
- Notion connector (for saving outputs to your workspace)
- Apify connector (for web scraping — reviews, Reddit, Google Maps)
- Klaviyo connector (for email template and campaign sync)
This catalog entry points to a collection. The scanned repository lists 260 distinct skill-file paths.
Sample members: seo-ahrefs · seo-image-gen · seo-bing · seo-dataforseo · seo-firecrawl · seo-profound · seo-seranking · seo-unlighthouse
More members are available in the source repository.
karero/croftweaver
Catalog entry: Marketing
Source documentation: https://github.com/karero/croftweaver/blob/main/README.md
Function: Builds small-business websites, then keeps improving their SEO and GEO
When to use it: Use when a task needs the capability described in this catalog entry: Builds small-business websites, then keeps improving their SEO and GEO
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Croftweaver
- What it helps you build
- Who maintains it
- You don’t do this alone
- The easiest way to start
- What you need
- What leaves your computer
- What happens next
- Manual install & technical reference
- Quick start — build your first site
- Releases & versioning
- Using with Google Antigravity
- Using with OpenAI Codex
- Layout
- Opt-in and on-demand setup skills
- Use it locally
This catalog entry points to a collection. The scanned repository lists 39 distinct skill-file paths.
Sample members: ai-seo · astro-i18n-setup · business-listings-setup · copywriting · customer-research · double-knuth · facts-check · image
More members are available in the source repository.
makenotion/spec-to-implementation
Catalog entry: Skills by Notion
Source documentation: https://github.com/makenotion/notion-cookbook/blob/main/README.md
Function: Turn product/tech specs into concrete Notion tasks with acceptance criteria and progress tracking
When to use it: Converting a Notion PRD into a task database with per-ticket acceptance criteria Breaking a database migration spec into prioritized tasks with dependencies noted Propagating spec changes to existing tasks when requirements shift mid-sprint Logging daily progress notes in Notion tasks as implementation proceeds Tracing which tasks originated from which spec section when requirements conflict
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Notion cookbook
- What do you want to build?
- Quickstarts
- Using this cookbook with a coding agent
- Run an API example
- Deploy a Worker
- API examples
- Worker examples
- Default template
- Sync external data into Notion
- Add tools to a Notion Agent
- Handle webhooks
- More resources
- Community
- License
nowork-studio/notfair-plugin
Catalog entry: Marketing
Source documentation: https://github.com/nowork-studio/notfair-plugin/blob/main/README.md
Function: SEO, GEO, Google Ads, and Meta Ads skills with live data
When to use it: Use when a task needs the capability described in this catalog entry: SEO, GEO, Google Ads, and Meta Ads skills with live data
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- NotFair Plugin
- What your agent can do
- Quick start
- Claude Code
- Cursor
- Kiro Powers
- Gemini CLI
- Codex, Hermes, and other agents
- Guides and comparisons
- Why skills instead of one giant marketing agent?
- Skill catalog
- SEO and GEO
- Paid media
- Google Ads
- Meta Ads
- Analytics
This catalog entry points to a collection. The scanned repository lists 48 distinct skill-file paths.
Sample members: backlink-audit · broken-link-checker · competitor-pages · content-planner · content-writer · ecommerce-seo · gemini · geo-optimizer
More members are available in the source repository.
open-salesblink/cold-email-salesblink
Catalog entry: Marketing
Source documentation: https://github.com/open-salesblink/skill/blob/main/skills/cold-email-salesblink/SKILL.md
Function: Run cold email sequences and outreach campaigns via SalesBlink
When to use it: Use when a task needs the capability described in this catalog entry: Run cold email sequences and outreach campaigns via SalesBlink
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- SalesBlink Public REST API v1.0.0
- When to use this skill
- Gotchas
- Base URL
- Authentication
- Rate Limits
- Public Signup
- Pagination
- Endpoint Categories
- Error Handling
phuryn/ab-test-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/ab-test-analysis/SKILL.md
Function: Analyze A/B test results with statistical significance and recommendations
When to use it: Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- A/B Test Analysis
- Context
- Instructions
- Further Reading
phuryn/analyze-feature-requests
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/analyze-feature-requests/SKILL.md
Function: Prioritize feature requests by theme, impact, effort, and risk
When to use it: Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Analyze Feature Requests
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/ansoff-matrix
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/ansoff-matrix/SKILL.md
Function: Ansoff Matrix analysis across 4 growth strategy quadrants
When to use it: Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Ansoff Matrix
- Metadata
- Instructions
- Input Requirements
- Ansoff Matrix Framework
- 2x2 Matrix: Products vs. Markets
- 1. Market Penetration (Current Product + Current Market)
- 2. Market Development (Current Product + New Market)
- 3. Product Development (New Product + Current Market)
- 4. Diversification (New Product + New Market)
- Output Process
- Strategic Questions
- Notes
- Further Reading
phuryn/beachhead-segment
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/beachhead-segment/SKILL.md
Function: Identify the first beachhead market segment for product launch
When to use it: Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Beachhead Segment
- Overview
- When to Use
- Key Evaluation Criteria
- 1. Burning Pain Point
- 2. Willingness to Pay
- 3. Winnable Market Share
- 4. Referral Potential
- How It Works
- Step 1: List Potential Segments
- Step 2: Research Pain Points
- Step 3: Assess Willingness to Pay
- Step 4: Evaluate Winnability
- Step 5: Identify Referral Pathways
- Step 6: Select Beachhead
- Input Format
phuryn/brainstorm-experiments-existing
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/brainstorm-experiments-existing/SKILL.md
Function: Design experiments to test assumptions for existing products
When to use it: Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Design Experiments (Existing Product)
- Context
- Instructions
- Further Reading
phuryn/brainstorm-experiments-new
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/brainstorm-experiments-new/SKILL.md
Function: Design lean pretotypes for new product validation
When to use it: Use when validating a new product idea, creating pretotypes, or testing market demand.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Design Lean Startup Experiments (New Product)
- Context
- Instructions
- Further Reading
phuryn/brainstorm-ideas-existing
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/brainstorm-ideas-existing/SKILL.md
Function: Brainstorm product ideas from PM, Designer, Engineer perspectives
When to use it: Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Brainstorm Product Ideas (Existing Product)
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/brainstorm-ideas-new
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/brainstorm-ideas-new/SKILL.md
Function: Brainstorm feature ideas for new products in early discovery
When to use it: Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Brainstorm Product Ideas (New Product)
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/brainstorm-okrs
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/brainstorm-okrs/SKILL.md
Function: Brainstorm team OKRs aligned with company objectives
When to use it: Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Brainstorm Team OKRs
- Purpose
- Context
- Domain Context
- Instructions
- Notes
- Further Reading
phuryn/business-model
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/business-model/SKILL.md
Function: Generate Business Model Canvas with all 9 building blocks
When to use it: Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Business Model Canvas
- Metadata
- Instructions
- Input Requirements
- Business Model Canvas Template
- Left Side: Creating Value
- Center: The Value Proposition
- Right Side: Delivering Value
- Bottom: Financial Viability
- Output Process
- Domain Context
- Notes
- Further Reading
phuryn/cohort-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/cohort-analysis/SKILL.md
Function: Cohort retention curves, feature adoption, and segment insights
When to use it: Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Cohort Analysis & Retention Explorer
- Purpose
- How It Works
- Step 1: Read and Validate Your Data
- Step 2: Generate Quantitative Analysis
- Step 3: Create Visualizations
- Step 4: Identify Insights & Patterns
- Step 5: Suggest Follow-Up Research
- Usage Examples
- Key Capabilities
- Tips for Best Results
- Output Format
- Further Reading
phuryn/competitive-battlecard
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/competitive-battlecard/SKILL.md
Function: Create sales-ready battlecards against specific competitors
When to use it: Use when preparing sales teams, creating competitive materials, or responding to ‘why not competitor X?’
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Competitive Battlecard
- Context
- Instructions
- Further Reading
phuryn/competitor-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/competitor-analysis/SKILL.md
Function: Analyze competitors with strengths, weaknesses, and differentiation
When to use it: Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Competitor Analysis
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/create-prd
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/create-prd/SKILL.md
Function: Create a PRD with 8-section template covering problem to release
When to use it: Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Create a Product Requirements Document
- Purpose
- Lean by default
- Instructions
- Reviewing an existing PRD
- Notes
- Further Reading
phuryn/customer-journey-map
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/customer-journey-map/SKILL.md
Function: Map customer journeys with touchpoints, emotions, and opportunities
When to use it: Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Customer Journey Map
- Context
- Instructions
- Further Reading
phuryn/draft-nda
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/draft-nda/SKILL.md
Function: Draft NDAs covering information types, jurisdiction, and clauses
When to use it: Use when creating confidentiality agreements or preparing an NDA for a partnership.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- NDA (Non-Disclosure Agreement) Drafting
- Purpose
- Important Disclaimer
- Input Arguments
- Process
- Step 1: Clarify Requirements
- Step 2: Structure the NDA
- Step 3: Use Plain Language
- Step 4: Highlight Clauses Needing Legal Review
- Step 5: Provide Context
- NDA Template Structure
- Key Sections to Include
- Preamble
- Definitions
- Obligations
- Permitted Disclosures
phuryn/dummy-dataset
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/dummy-dataset/SKILL.md
Function: Generate realistic dummy datasets in CSV, JSON, or SQL
When to use it: Use when creating test data, building mock datasets, or generating sample data for development and demos.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Dummy Dataset Generation
- Step-by-Step Process
- Template: Python Script Output
- Example Dataset Specification
- Output Deliverables
- Output Formats
phuryn/grammar-check
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/grammar-check/SKILL.md
Function: Identify grammar and flow errors with targeted fix suggestions
When to use it: Use when proofreading content, checking writing quality, or reviewing a draft.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Grammar and Flow Checking
- Purpose
- Input Arguments
- Process
- Step 1: Understand Context
- Step 2: Scan for Errors
- Step 3: Categorize Errors
- Step 4: Create Fix Suggestions
- Step 5: Prioritize
- Error Categories and Examples
- Grammar Errors
- Logical Errors
- Flow Errors
- Output Format
- Important Guidelines
- Checklist for Review
phuryn/growth-loops
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/growth-loops/SKILL.md
Function: Identify growth loops across 5 flywheel types for traction
When to use it: Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Growth Loops
- Overview
- When to Use
- The 5 Growth Loop Types
- 1. Viral Loop
- 2. Usage Loop
- 3. Collaboration Loop
- 4. User-Generated Loop
- 5. Referral Loop
- How It Works
- Step 1: Define Product Value
- Step 2: Evaluate Loop Fit
- Step 3: Design Loop Mechanics
- Step 4: Calculate Loop Coefficient
- Step 5: Build the Loop
- Input Format
phuryn/gtm-motions
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/gtm-motions/SKILL.md
Function: Identify best GTM motions across 7 types including PLG and ABM
When to use it: Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- GTM Motions
- Overview
- When to Use
- The 7 GTM Motions
- 1. Inbound Marketing
- 2. Outbound Sales
- 3. Paid Digital Advertising
- 4. Community Marketing
- 5. Partner Marketing
- 6. Account-Based Marketing (ABM)
- 7. Product-Led Growth (PLG)
- How It Works
- Step 1: Understand Your Product
- Step 2: Evaluate Market Conditions
- Step 3: Score Each Motion
- Step 4: Design Motion Stack
phuryn/gtm-strategy
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/gtm-strategy/SKILL.md
Function: Create GTM strategy with channels, messaging, and launch timeline
When to use it: Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- GTM Strategy
- Overview
- When to Use
- How It Works
- Step 1: Gather Research Data
- Step 2: Define Marketing Channels
- Step 3: Develop Messaging
- Step 4: Define Success Metrics
- Step 5: Create Launch Plan
- Input Format
- Output
- Framework
- Tips
- Further Reading
phuryn/ideal-customer-profile
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/ideal-customer-profile/SKILL.md
Function: Identify ICP with demographics, behaviors, and JTBD
When to use it: Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Ideal Customer Profile
- Overview
- When to Use
- ICP Framework Components
- Demographics
- Behaviors
- Jobs to Be Done (JTBD)
- Needs and Pain Points
- How It Works
- Step 1: Gather Customer Data
- Step 2: Segment by Value
- Step 3: Profile Demographics
- Step 4: Identify Behaviors
- Step 5: Define JTBD
- Step 6: Document Pain Points and Needs
- Input Format
phuryn/identify-assumptions-existing
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/identify-assumptions-existing/SKILL.md
Function: Identify risky assumptions across Value, Usability, Viability, Feasibility
When to use it: Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Identify Assumptions (Existing Product)
- Context
- Instructions
- Further Reading
phuryn/identify-assumptions-new
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/identify-assumptions-new/SKILL.md
Function: Identify risky assumptions for new products across 8 risk categories
When to use it: Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Identify Assumptions (New Product)
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/interview-script
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/interview-script/SKILL.md
Function: Create structured customer interview scripts with JTBD probing
When to use it: Use when preparing for user interviews, creating interview guides, or planning discovery research.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Customer Interview Script
- Domain Context
- Context
- Instructions
- Further Reading
phuryn/job-stories
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/job-stories/SKILL.md
Function: Create job stories with acceptance criteria in JTBD format
When to use it: Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Job Stories
- Step-by-Step Process
- Story Template
- Example Job Story
- Output Deliverables
- Further Reading
phuryn/lean-canvas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/lean-canvas/SKILL.md
Function: Generate Lean Canvas with problem, solution, UVP, and metrics
When to use it: Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Lean Canvas
- Metadata
- Instructions
- Input Requirements
- Lean Canvas Template
- Section 1: Product Definition
- Section 2: Market & Traction
- Section 3: Economics & Validation
- Output Process
- Domain Context
- Notes
- Further Reading
phuryn/market-segments
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-segments/SKILL.md
Function: Identify 3-5 customer segments with JTBD and product fit
When to use it: Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Market Segments
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/market-sizing
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-sizing/SKILL.md
Function: Estimate TAM, SAM, SOM with top-down and bottom-up approaches
When to use it: Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Estimate Market Size (TAM, SAM, SOM)
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/marketing-ideas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/marketing-ideas/SKILL.md
Function: Generate 5 creative, cost-effective marketing ideas with rationale
When to use it: Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Marketing Ideas
- When to Use
- Prompt
- Tips for Best Results
- Further Reading
phuryn/metrics-dashboard
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/metrics-dashboard/SKILL.md
Function: Define product metrics dashboard with sources and alert thresholds
When to use it: Use when creating a metrics dashboard, defining KPIs, setting up product analytics, or building a data monitoring plan.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Product Metrics Dashboard
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/monetization-strategy
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/monetization-strategy/SKILL.md
Function: Brainstorm 3-5 monetization strategies with validation experiments
When to use it: Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Monetization Strategy
- Metadata
- Instructions
- Input Requirements
- Monetization Framework
- 1. Strategy Name & Description
- 2. How It Works
- 3. Audience Fit
- 4. Unit Economics
- 5. Risks & Challenges
- 6. Competitive Position
- 7. Validation Experiment
- Example Monetization Strategies
- 1. Freemium (Free Base + Paid Premium)
- 2. Subscription (Recurring Monthly/Annual)
- 3. Usage-Based (Pay Per Use)
phuryn/north-star-metric
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/north-star-metric/SKILL.md
Function: Define North Star Metric and input metrics constellation
When to use it: Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- North Star Metric
- Domain Context
- When to Use
- The Three Business Games
- Prompt
- Tips for Best Results
- Further Reading
phuryn/opportunity-solution-tree
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/opportunity-solution-tree/SKILL.md
Function: Build Opportunity Solution Trees based on Teresa Torres’ method
When to use it: Use when structuring discovery work, mapping opportunities to solutions, or deciding what to build next.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Opportunity Solution Tree (OST)
- Domain Context
- Instructions
- Input Requirements
- Process
- Further Reading
phuryn/outcome-roadmap
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/outcome-roadmap/SKILL.md
Function: Transform output roadmaps into outcome-focused strategic plans
When to use it: Use when shifting to outcome roadmaps, making a roadmap more strategic, or rewriting feature lists as outcomes.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Transform Roadmap to Outcome-Focused Format
- Purpose
- Context
- Instructions
- Notes
- Further Reading
phuryn/pestle-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pestle-analysis/SKILL.md
Function: PESTLE analysis across Political, Economic, Social, Tech, Legal, Environmental
When to use it: Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- PESTLE Analysis
- Metadata
- Instructions
- Input Requirements
- PESTLE Analysis Framework
- 1. Political
- 2. Economic
- 3. Social
- 4. Technological
- 5. Legal
- 6. Environmental
- Output Process
- Strategic Applications
- Notes
- Further Reading
phuryn/porters-five-forces
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/porters-five-forces/SKILL.md
Function: Porter’s Five Forces competitive analysis with strategic insights
When to use it: Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Porter’s Five Forces
- Metadata
- Instructions
- Input Requirements
- Porter’s Five Forces Framework
- 1. Competitive Rivalry (How intense is competition?)
- 2. Supplier Power (How much power do suppliers have?)
- 3. Buyer Power (How much power do customers have?)
- 4. Threat of Substitutes (Are there alternative solutions?)
- 5. Threat of New Entrants (Can new competitors easily enter?)
- Output Process
- Industry Attractiveness
- Notes
- Further Reading
phuryn/positioning-ideas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/positioning-ideas/SKILL.md
Function: Brainstorm positioning ideas differentiated from competitors
When to use it: Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Positioning Ideas
- When to Use
- Prompt
- Tips for Best Results
- Further Reading
phuryn/pre-mortem
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/pre-mortem/SKILL.md
Function: Run pre-mortem risk analysis on PRDs and launch plans
When to use it: Use when preparing for launch, stress-testing a product plan, or identifying what could go wrong.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Pre-Mortem: Risk Analysis for Product Launch
- Purpose
- Context
- Instructions
- Notes
- Further Reading
phuryn/pricing-strategy
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pricing-strategy/SKILL.md
Function: Design pricing strategies with competitive analysis and WTP estimation
When to use it: Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Pricing Strategy
- Context
- Instructions
- Further Reading
phuryn/prioritization-frameworks
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/prioritization-frameworks/SKILL.md
Function: Reference guide to 9 prioritization frameworks with templates
When to use it: Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Prioritization Frameworks Reference
- Core Principle
- Opportunity Score (Dan Olsen, *The Lean Product Playbook*)
- ICE Framework
- RICE Framework
- 9 Frameworks Overview
- Templates
- Further Reading
phuryn/prioritize-assumptions
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-assumptions/SKILL.md
Function: Prioritize assumptions with Impact × Risk matrix and experiments
When to use it: Use when triaging a list of assumptions, deciding what to test first, or applying the assumption prioritization canvas.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Prioritize Assumptions
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/prioritize-features
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-features/SKILL.md
Function: Prioritize backlog by impact, effort, risk, and strategic alignment
When to use it: Use when prioritizing a feature backlog, making scope decisions, or ranking product ideas.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Prioritize Feature Backlog
- Context
- Domain Context
- Instructions
- Further Reading
phuryn/privacy-policy
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/privacy-policy/SKILL.md
Function: Draft privacy policies with GDPR compliance considerations
When to use it: Use when creating a privacy policy, updating data protection documentation, or preparing for compliance.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Privacy Policy Generator
- Purpose
- Important Disclaimer
- Input Arguments
- Process
- Step 1: Research (if URL provided)
- Step 2: Clarify Data Collection
- Step 3: Identify Applicable Laws
- Step 4: Structure the Privacy Policy
- Step 5: Use Plain Language
- Step 6: Highlight Areas Needing Legal Review
- Step 7: Provide Context
- Privacy Policy Template Structure
- Preamble
- Key Sections
- Content Guidelines
phuryn/product-name
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/product-name/SKILL.md
Function: Brainstorm 5 memorable product names aligned to brand values
When to use it: Use when naming a new product, rebranding, or exploring product name ideas.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Product Name
- When to Use
- Prompt
- Tips for Best Results
phuryn/product-strategy
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md
Function: Create product strategy using 9-section Product Strategy Canvas
When to use it: Use when building a product strategy, creating a strategic plan, or defining product direction.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Product Strategy Canvas
- Metadata
- Instructions
- Input Requirements
- Product Strategy Canvas Template
- 1. Vision
- 2. Market Segments
- 3. Relative Costs
- 4. Value Proposition
- 5. Trade-offs
- 6. Key Metrics
- 7. Growth
- 8. Capabilities
- 9. Can’t/Won’t
- Output Process
- Notes
phuryn/product-vision
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-vision/SKILL.md
Function: Brainstorm inspiring, achievable product vision statements
When to use it: Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Product Vision
- Metadata
- Domain Context
- Instructions
- Input Requirements
- Output
- Process
- Notes
- Further Reading
phuryn/release-notes
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/release-notes/SKILL.md
Function: Generate user-facing release notes from tickets or changelogs
When to use it: Use when writing release notes, creating changelogs, announcing product updates, or summarizing what shipped.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Release Notes Generator
- Context
- Instructions
phuryn/retro
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/retro/SKILL.md
Function: Facilitate structured sprint retrospectives with action items
When to use it: Use when running a retrospective, reflecting on a sprint, creating action items from team feedback, or learning how to run effective retros.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Sprint Retrospective Facilitator
- Context
- Instructions
phuryn/review-resume
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/review-resume/SKILL.md
Function: PM resume review against 10 best practices including XYZ+S formula
When to use it: Use when reviewing a PM resume, preparing for job applications, or improving resume impact.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Resume Review for Product Managers
- Purpose
- Input Arguments
- Response Structure
- 1. Introduction
- 2. Detailed Feedback on 10 Best Practices
- 3. Conclusion
- 10 Best Practices for PM Resumes
- Best Practice 1: Professional Summary
- Best Practice 2: Avoid Personal Pronouns
- Best Practice 3: Keep It Concise
- Best Practice 4: XYZ+S Formula
- Best Practice 5: Professional Email Address
- Best Practice 6: Tailor to the Specific Job
- Best Practice 7: Showcase Product and Business Skills
- Best Practice 8: Include All Elements in the Right Order
phuryn/sentiment-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/sentiment-analysis/SKILL.md
Function: Analyze user feedback with sentiment scores and JTBD insights
When to use it: Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Sentiment Analysis
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/sprint-plan
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/sprint-plan/SKILL.md
Function: Plan sprints with capacity, story selection, and risk mapping
When to use it: Use when preparing for sprint planning, estimating team capacity, selecting stories, or balancing sprint scope against velocity.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Sprint Planning
- Context
- Instructions
- Further Reading
phuryn/sql-queries
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/sql-queries/SKILL.md
Function: Generate SQL queries from natural language across major dialects
When to use it: Use when writing SQL, building data reports, exploring databases, or translating business questions into queries.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- SQL Query Generator
- Purpose
- How It Works
- Step 1: Understand Your Database Schema
- Step 2: Process Your Request
- Step 3: Generate Optimized Query
- Step 4: Explain and Test
- Usage Examples
- Key Capabilities
- Tips for Best Results
- Output Format
- Further Reading
phuryn/stakeholder-map
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/stakeholder-map/SKILL.md
Function: Build stakeholder maps with power/interest grid and comms plan
When to use it: Use when managing stakeholders, preparing for a launch, aligning cross-functional teams, or planning stakeholder engagement.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Stakeholder Mapping & Communication Plan
- Context
- Instructions
- Further Reading
phuryn/startup-canvas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md
Function: Generate Startup Canvas combining Product Strategy and Business Model
When to use it: Use when launching a new product or evaluating a startup concept.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Startup Canvas
- Metadata
- Domain Context
- Startup Canvas vs Business Model Canvas vs Lean Canvas
- Instructions
- Input Requirements
- Startup Canvas Template
- Part 1: Product Strategy (9 Sections)
- Part 2: Business Model
- Output Process
- Notes
- Templates
- Further Reading
phuryn/summarize-interview
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/summarize-interview/SKILL.md
Function: Summarize interview transcripts with JTBD and action items
When to use it: Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Summarize Customer Interview
- Context
- Instructions
- Output Template
- Further Reading
phuryn/summarize-meeting
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/summarize-meeting/SKILL.md
Function: Summarize meeting transcripts into structured notes and actions
When to use it: Use when processing meeting recordings, creating meeting notes, writing meeting minutes, or recapping discussions.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Summarize Meeting
- Purpose
- Context
- Instructions
- Notes
phuryn/swot-analysis
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/swot-analysis/SKILL.md
Function: SWOT analysis with actionable recommendations per quadrant
When to use it: Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- SWOT Analysis
- Metadata
- Instructions
- Input Requirements
- SWOT Analysis Framework
- 1. Strengths (Internal, Positive)
- 2. Weaknesses (Internal, Negative)
- 3. Opportunities (External, Positive)
- 4. Threats (External, Negative)
- Output Process
- Strategic Applications
- Notes
phuryn/test-scenarios
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/test-scenarios/SKILL.md
Function: Create comprehensive test scenarios from user stories
When to use it: Use when writing QA test cases, creating test plans, defining acceptance tests, or preparing for feature validation.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Test Scenarios
- Step-by-Step Process
- Scenario Template
- Example Test Scenario
- Output Deliverables
phuryn/user-personas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-personas/SKILL.md
Function: Create 3 user personas with JTBD, pains, and gains
When to use it: Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- User Personas
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/user-segmentation
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-segmentation/SKILL.md
Function: Segment users by behavior, JTBD, and needs from feedback data
When to use it: Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- User Segmentation
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
phuryn/user-stories
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/user-stories/SKILL.md
Function: Create INVEST-compliant user stories with 3 C’s structure
When to use it: Use when writing user stories, breaking down features into backlog items, or defining acceptance criteria.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- User Stories
- Step-by-Step Process
- Story Template
- Example User Story
- Output Deliverables
- Further Reading
phuryn/value-prop-statements
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/value-prop-statements/SKILL.md
Function: Generate value prop statements for marketing, sales, and onboarding
When to use it: Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Value Proposition Statements
- When to Use
- Prompt
- Example Framework (Canva)
- Tips for Best Results
- Further Reading
phuryn/value-proposition
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md
Function: Design value propositions using 6-part JTBD template
When to use it: Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Value Proposition
- Metadata
- Instructions
- Input Requirements
- Value Proposition Template
- 6-Part Structure
- Example: Canva
- Output Process
- Domain Context
- Notes
- Templates
- Further Reading
phuryn/wwas
Catalog entry: Product Management Skills by Pawel Huryn
Source documentation: https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/wwas/SKILL.md
Function: Create backlog items in Why-What-Acceptance format
When to use it: Use when writing structured backlog items, breaking features into work items, or using the WWA format.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Why-What-Acceptance (WWA)
- Step-by-Step Process
- Item Template
- Example WWA Item
- Output Deliverables
- Further Reading
realkimbarrett/full-funnel-campaign-orchestrator
Catalog entry: Advertising Skills by Kim Barrett
Source documentation: https://github.com/realkimbarrett/advertising-skills/blob/main/skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md
Function: Coordinate all skills to build a complete ads + funnel campaign end-to-end
When to use it: Trigger on “build a campaign”, “full funnel”, “ads + funnel”.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
Catalog entry: Advertising Skills by Kim Barrett
Source documentation: https://github.com/realkimbarrett/advertising-skills/blob/main/skills/foundations/offer-extraction/SKILL.md
Function: Turn a product or service into a compelling, high-converting offer
When to use it: Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on “offer”, “why would someone buy”, “improve conversions”, “value proposition”.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Role
- Process
- Output
- Rules
- Avoid
Catalog entry: Advertising Skills by Kim Barrett
Source documentation: https://github.com/realkimbarrett/advertising-skills/blob/main/skills/operator-os/performance-diagnosis/SKILL.md
Function: Diagnose why campaigns are underperforming — low conversion, high CPL, bad ads
When to use it: Trigger on “low performance”, “high CPL”, “bad ads”.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- Role
- Process
- Output
- Rules
- Avoid
ReScienceLab/opc-skills
Catalog entry: Productivity and Collaboration
Source documentation: https://github.com/ReScienceLab/opc-skills/blob/main/README.md
Function: Agent skills for solopreneurs with SEO, geo, and LLM tools
When to use it: Use when a task needs the capability described in this catalog entry: Agent skills for solopreneurs with SEO, geo, and LLM tools
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- OPC Skills
- What are Skills?
- Included Skills
- Quick Install
- Claude Code Plugin Marketplace
- Universal Installation (16+ AI Tools)
- Skills with Dependencies
- Supported AI Tools
- Documentation & Resources
- Using DeepWiki
- Creating New Skills
- Star History
- Contributing
- License
This catalog entry points to a collection. The scanned repository lists 12 distinct skill-file paths.
Sample members: seo-geo · add-new-opc-skill · archive · banner-creator · domain-hunter · logo-creator · nanobanana · producthunt
More members are available in the source repository.
sanity-io/seo-aeo-best-practices
Catalog entry: Skills by Sanity Team
Source documentation: https://github.com/sanity-io/agent-toolkit/blob/main/skills/seo-aeo-best-practices/SKILL.md
Function: SEO and answer engine optimization patterns for content sites
When to use it: Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- SEO & AEO Best Practices
- When to Apply
- Core Concepts
- SEO (Search Engine Optimization)
- AEO (Answer Engine Optimization)
- EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- References
sergebulaev/linkedin-skills
Catalog entry: Marketing
Source documentation: https://github.com/sergebulaev/linkedin-skills/blob/main/SKILL.md
Function: LinkedIn marketing skills: viral hooks, comment drafting, algorithm audit, humanizer
When to use it: Use when the user wants to write a viral LinkedIn post, draft a comment or reply on any LinkedIn post URL, audit a draft against 2026 algorithm heuristics, remove AI tells, extract hook formulas from viral posts, or plan a week of content. Powered by the Publora API for publishing. User provides post/comment URLs, skill drafts content, user approves, then publishes.
Usage guidance is taken from the skill’s own trigger description or usage section.
Source skill menu:
- LinkedIn Marketing Skills
- When to use this bundle
- Founders edition
- Core pattern
- Prerequisites
- 🟢 Tier 0 — Draft only (default, no setup)
- 🔵 Tier 1 — Publora auto-post (recommended, ~2 min)
- ⚫ Tier 2 — Build your own poster (advanced)
- Optional: Apify (read-side LinkedIn fetching)
- Telling the user what they are missing
- Untrusted content
- Voice rules (baked into every skill)
- How URLs map to URNs
- Known gotchas
- Resources
- Acknowledgments
verdikta/verdikta-bounties-onboarding
Catalog entry: Specialized Domains
Source documentation: https://github.com/verdikta/verdikta-applications/blob/main/skills/verdikta-bounties-onboarding/SKILL.md
Function: Hunt and post AI-judged escrow bounties on Base
When to use it: Use when a task needs the capability described in this catalog entry: Hunt and post AI-judged escrow bounties on Base
The catalog does not state a separate trigger condition. This usage note is inferred from the published function description.
Source skill menu:
- Verdikta authorized bounty execution
- Authority and custody
- Onboard an authorized operator
- Install and configure commission mode
- Review and create
- Commission a verdikta-discover draft from a chat approval
- Mutual wagers
- Financial dry-run versus local preview
- Find and assess work
- Submission lifecycle
- Withdraw to the owner
- Compatibility boundaries
- References
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